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Case Study

Gazeta.pl, a socially conscious news portal, purchased Polish porn magazine Your Weekend and released its last ever issue with content around gender equality, equal rights and sexism to encourage sex education in Poland.

Case Study

Wrangler Network, an online community for fans of the Western lifestyle, encouraged a younger generation to buy its products in the US by launching a collaboration with hip-hop artist Lil Nas X.

Case Study

Oh Henry!, a chocolate bar brand, leveraged the legalisation of cannabis in Canada to encourage consumption among millennials.

Case Study

The Bill & Melinda Gates Foundation used a 360-degree approach to speak to newlywed couples, and change the family-planning narrative in an attempt to tackle early pregnancy in India.

Case Study

The Indian Ministry of Tourism, the Indian government’s ministry for tourism, encouraged tourists to spend more time exploring India by launching a series of online TVCs based on unique Indian experiences.

Case Study

Adidas, a sportswear brand, launched a global film that encouraged runners to reinvent running, inspiring runners to take its brand seriously, and purchase its garments in the running segment.

Case Study

The United State of Women, a national organisation for gender equality, launched the WoManikin, an attachment that gives manikins breasts to help educate people about giving CPR to women in the US.

Case Study

New Balance, a sportswear brand, created The Runaway pub, a pub specifically for runners where the only way to pay for a pint was with miles run, to connect with London Marathon runners in the UK.

Case Study

Microsoft, a technology company, launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.

Case Study

Monash University, the Australian university, increased the safety of its students as they socialised by launching wristbands that detect when a drink has been spiked.

Case Study

The American Egg Board, a United States checkoff marketing organisation that focuses on the marketing and promotion of eggs, encouraged US consumers to eat more eggs by introducing unique dinner recipes featuring them.

Case Study

IKEA, a furniture retail company, used virtual reality to transform the car journey to its newly opened store in Hyderabad, to encourage footfall and brand awareness in India.

Case Study

Helzberg Diamonds, a jewellery retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.

Case Study

5 Gum, a brand of sugar-free chewing gum, increased sales among young people in the US by launching a digital program that inspired them to live in the moment.

Case Study

The New York Public Library encouraged young people to continue reading by launching Insta Novels, a set of long-form stories published across the Instagram Stories feature.

Case Study

Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Keep Jackson Hole Wild campaign in the US to encourage sustainable tourism in the area.

Case Study

Babyshop, a baby retail brand, used a multichannel approach and created a new Arabic word to drive brand meaning and sales in the Middle East.

Case Study

Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.

Case Study

Kerrygold, a butter brand, encouraged purchase intent by pairing Spotify playlists with Kerrygold meal ideas to create food soundtracks for US consumers.

Case Study

Skill India, a government programme, launched three TVCs to encourage a change in Indians’ perceptions around the importance of enquiring skills to aid success.

Case Study

Donate Life California, a brand that encourages sign-ups to the state organ and tissue donor registry, encouraged donor registrations in the US by partnering with the police to give second chances to traffic violators who were donors.

Case Study

Life Direct, a life insurance comparison site in New Zealand, encouraged Kiwis to compare and buy life insurance with the brand by killing off its brand mascot, Simon the sloth.