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Research Paper

Co-op, the supermarket, used AI and machine learning to optimise its data collection so it can make strategic changes seamlessly and continuously in its campaigns in Denmark.

Research Paper

Teads, the global media platform, tested the performance of 6-second ads across 10 countries and established how they can work harder at driving emotional engagement and impact.

Research Paper

Gemius SA, a media company, launched two products that allows marketers in Poland to gain in depth analysis on tagged and non-tagged campaigns.

Research Paper

Médiamétrie, the media company, offers a solution to the uncertainty of media planning and campaign performances in France.

Research Paper

Exterion Media, the OOH media owner, created a real time tool to assist advertising in optimising their DOOH campaigns.

Research Paper

Kantar, a media company, launched a comprehensive global analysis to assess how women and men respond differently to marketing through sub-analysis of its internal databases.

Research Paper

Annalect, Omnicom Media Group's digital-buying and data hub, tested the emotional responses elicited on different creative platforms.