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Case Study

The Hillman Group, a hardware company, created a tool-free hanging brand promoted through TV spots to appeal to a new audience in the US.

Case Study

Oreo, a confectionary brand, drove category growth in the US by launching an Oreo hot beverage through social influencers and an interactive game.

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Pepsi, a soft drink brand, increased sales in the US by launching an omnichannel campaign that brought legendary pop icons from stage to shelf.

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The Home Depot, a retail company, grew its audience outside of DIY fanatics in the US by creating a Pinterest experience that used videos of real rooms constructed to the size of a pin.

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California Department of Public Health, a state agency, showed parents that flavoured tobacco products were the latest scam by creating an integrated campaign.

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The Honey Baked Ham Company, a food company, increased awareness among US audiences by creating a TV spot that showed the effortless perfection of a Honey Baked Ham.

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Bank of America, a financial institution, used an integrated marketing approach to launch its Friends Again campaign in the US and promote its new peer-to-peer mobile payment system, Zelle.

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Verizon, a telecom brand, created a film for the Super Bowl that reunited real survivors with their rescuers through thank you phone calls, to show its network is the best for the most important calls.

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Minecraft, a video game, promoted a game update that added life to its oceans by harnessing the creativity of its players in the US to help rebuild coral reefs in the real world.

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Dr. Scholl's, a footwear and foot care brand, launched a creative platform that repositioned its brand as one that provides support for every step of life, to reach a broader audience in the US.

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Trolli, a candy brand, promoted a new gummy product, Tiny Hands, based on unconventional antihero Deadpool to age up its audience and increase sales in the US.

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Government agency Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract US high-value travellers.

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Ziploc, a brand of reusable, re-sealable zipper storage bags, increased top of mind awareness outside of the back-to-school period in the US by making teachers its superheroes with heroic portraits.

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European Wax Center, a major chain of hair removal salons, created a movement called #AxThePinkTax in the US which aimed to build an emotional relationship with its consumers by rallying them around a cause important to them.

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Gerber, a baby food brand, launched a segment on the TODAY show in the US to demonstrate that every baby is a Gerber baby by interviewing the family of its new spokesperson Lucas, a baby with down syndrome.

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Burger King, the fast food brand, used social media to hijack a rival's product announcement and boost sales of its Spicy Nuggets in the US.

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Fresh Step, an odour-eliminating cat litter brand, launched a Cats on Glass Gallery in the US that showed viewers the underside of real cats' paws to show the effectiveness of its new litter product, Clean Paws.

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Team Gleason, a foundation dedicated to helping ALS patients, used the technology ALS patients use to robocall US politicians to encourage them to sign the Steve Gleason Enduring Voices Act.

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The National Safety Council (NSC), a public services organization, affected change as a result of its travelling memorial to highlight the effects of prescription opioids in the US.

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Citi, a banking brand, increased the number of users of its mobile app in the US by introducing faster and simpler features to allow people to get back to their lives and off their phones quicker.

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Truth initiative, a non-profit youth brand with a mission to combat teen smoking, encouraged teen smokers in the US to #FinishIT by launching a call to arms with simple participation.

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Mitsubishi Electric, the electronics company, created a virtual skyscraper which generated 527 sales leads in three geo-located markets in the US.

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FDA Center for Tobacco Products, a federal agency, educated teen boys in the US about the dangers of tobacco dip by daring them not to search for information on it online.

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Treasury Wine Estates, a winemaking and distribution business, increased awareness and sales in the US by launching an immersive experience that brought its bottles to life through augmented reality.

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BurgerFi, a restaurant chain, increased sales in the US by using its unique selling point of being the only people to use the top 1% of beef in its burgers to reward customers who thought they were in the top 1% of something.