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Case Study

Maybelline, a makeup brand, increased brand awareness in Thailand by enlisting a Thai superstar, Yaya, to create a music video with choreography that mimicked power application.

Case Study

The Free a Girl Movement, a relief organisation dedicated to freeing young girls from forced prostitution, launched social media activations and workshops for victims to spread awareness about the movement in India.

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Snickers, a chocolate bar made by Mars, promoted its product in China by launching an online prank poster that allowed students to upload and add filters to photos of their classmates.

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Aditya Birla Capital, a financial services company, used social and video content to reach more people in India with its money solutions.

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Wonda, a coffee brand, used Facebook to build buzz on its offering for loyal customers in Malaysia.

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McDonald's, a fast food chain, increased sales and awareness in Malaysia by launching dedicated digital billboards that encouraged consumers to share their #McCafeMoments on Instagram.

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XXXX Gold, a beer brand, partnered with the Ashes cricket series to attract Australian beer drinkers through an exclusive redesign of the iconic baggy green cap worn by cricketing legends.

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Mission Foods, a food product supplier, launched a campaign that showed Malaysians the Mission Foods products that go #PerfectTogether with other food items rolled out during Ramadan.

Case Study

7-Eleven, the convenience store, stayed relevant with its target audience in Malaysia by launching two social media competitions.

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IPC Shopping Centre, a shopping mall, launched an app to connect with its consumers in Malaysia and increase brand awareness.

Case Study

Sprite, a soft drink brand from the Coca-Cola Company, launched an online video and used mobile advertising to target Indian consumers in the hottest climates and encourage them to drink Sprite during the fast in Ramadan.

Case Study

ŠKODA, an automotive brand, used comedic online video to boost brand awareness and capture attention to trigger emotional connections at a local level in Taiwan.

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NokScoot, the airline, used figures of history to drive flight purchases and awareness among Thai youth thanks to its viral campaign.

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Dove, the personal care brand, raised awareness and sales of its dry shampoo product in Russia by targeting women when they needed it most.

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Ford Vietnam, an automotive brand, increased market share in the truck segment in Vietnam by launching 7 different videos that showed key features of its Ranger truck.

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Huawei, a consumer electronics manufacturer, launched its Nova2i model in Myanmar with a collaborative music video featuring four of the country’s up-and-coming artists.

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Philips, the electronics company, tapped into an emerging market in rural India using data to generate INR 40m of incremental business in four months.

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Supermalls, a chain of shopping malls in the Philippines, increased sales and footfall in the Philippines by launching an online video series featuring fictional stories based on real-life moments from its shoppers.

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Deodorant brand Rexona used an online campaign in Hong Kong to grow market share and increase deodorant use among young men.

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Volkswagen, a car brand, sold twelve cars in 20 minutes in Malaysia thanks to a partnership with e-commerce giant Lazada.

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Tata Salt, a packaged salt brand, increased sales and awareness in India using virtual reality to transport audiences to its factory and show them the journey of how its pure salt is made.

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Etika, an FMCG brand, promoted itself as a next generation marketing company by partnering with Marketing magazine and launching personalised copies that put each reader on the front cover.

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Fortune Foods, a supermarket brand, launched an emotional film that showed soldiers receiving home-cooked meals from their mothers to promote its products in India.

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CIMB, a bank, used comedy to engage its Malay target audience with funny online videos.

Case Study

Wonda Coffee, a coffee brand, broke through advocacy clutter by launching a radio battle between two stations and their followers to sell cans of its coffee in Malaysia.