Sam Peña-Taylor, Event Reports, Cannes Lions 2018, June 2018
Proving the value of an investment is crucial to maintaining an ongoing supply of money – for CFOs and CEOs, the data is more easily available than ever but agencies are getting left behind as media partners help to answer many of the tougher questions.
GLOBAL: Nearly three-quarters of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities in their external partners, new research shows.
Catherine Becker & Sam Fenton-Elstone, WARC Exclusive, March 2017
This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.
LONDON: Some 12% of agency staff in 2016 came from a black, Asian or minority ethnic (BAME) background, according to the Institute of Practitioners in Advertising (IPA), which called on agencies to do more to improve their ethnic diversity targets.
Stephen Whiteside, WARC Exclusive, June 2016
This article outlines details from a study by the Association of National Advertisers (ANA) regarding transparency in the media-buying industry, as well as related arguments concerning the current state of client–agency relationships.
Richard Bleasdale, WARC Exclusive, The Observatory Asia Pacific, March 2011
The Roster Usage and Satisfaction report was conducted to look at global trends in relation to 'home', APAC, markets versus the global picture, and how those reflect on marketers and their respective agencies.
Mark W. Stuhlfaut, International Journal of Advertising, Vol. 30, No. 2, 2011, pp. 283-304
A study investigated the phenomenon, called the creative code, which is a collection of implicit theories about an advertising agency’s creative product that are held by people within a creative department.
Joseph Clift, Event Reports, Warc MAP, March 2010
Reporting from MAP 2010, the conference organised by Warc, Joseph Clift's coverage includes talks from the IPA on the best case studies of the past 30 years of judging effectiveness; online analytics with Google's DoubleClick adserving platform; and how to predict viral video hits.
Merry Baskin and Kate Waters, WARC Best Practice, August 2017, pp. 36-37
This article provides agencies with a best practice guide for writing an effective creative brief, which can form the foundation for the disruptive, breakthrough thinking that can really make a difference to a client's business.
This report analyses results from a global WARC survey of senior agency planners, covering the current state of the strategic discipline, future opportunities and challenges, and guidance on building the planning team of the future.
Research on WARC, MediaSense, June 2017
This report presents the findings of a large-scale study into marketers' attitudes and priorities for the future, revealing that control over customer strategy and data, organisational integration, and brand safety are the focus for 2020.