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News

LONDON: Investment in TV sponsorship has grown by over 47% in the past ten years, but deals are sometimes forged as last-minute buys or under the premise of ‘cheaper’ airtime, an approach which fails to appreciate just how sponsorship ...

News

LONDON: Coca-Cola is the latest brand to join the war on plastic waste, announcing a new World Without Waste initiative which aims to collect and recycle the equivalent of every bottle or can it sells globally by 2030.

News

LONDON: Advertising mail does not have a high industry profile but even in the digital age it remains a major media channel – worth £1.7bn – and one that now has a currency to support media planning.

News

LONDON: Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality, according to a new research study.

News

LONDON: Oxfam, the charity retailer, has emerged as an unlikely champion of online fashion retail, but reframing its image required a careful strategy.

Article

Voice is growing apace, iProspect believes - this report explores some of the findings from the agency's recent research into the emerging technology.

Case Study

Vacation rental marketplace HomeAway increased brand consideration in France, the UK and Germany by creating and listing on its website an apartment inside the Tour Eiffel.

Case Study

Shell successfully positioned itself as a pioneer in future energy solutions in the UK, USA, China, Nigeria and Brazil, with a range of content showcasing some of its brighter ideas in action.

News

LONDON: UK marketing budgets continued to expand in the final quarter of 2017, according to the latest IPA Bellwether Report, but they were growing at their slowest rate in two years.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain Q3 of 2017.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q4 of 2017.

Opinion

Now that the industry is getting to grips with building storage and manipulation capabilities to cope with the volume of data, attention will turn to making data work harder for us.

Article

Arsenal football club and agency partner AKQA built a skill for Amazon's Echo that allows users to engage with the club in a new way, but one familiar enough to become a habit.

News

LONDON/ADELAIDE: Big brands are not dying, brand loyalty to them is stable and younger consumers are not rejecting them, according to research from the Ehrenberg-Bass Institute.

News

LONDON: Cadbury, the UK chocolate brand owned by US giant Mondelez, is ditching its six-year-old “Free the Joy” marketing campaign to concentrate instead on messages that emphasise everyday moments of kindness and generosity.

News

LONDON: UK consumers’ views on Brexit shape their outlook on the economy and impact household spending in measurable ways, according to an analysis by Bank of England staff, although ultimately the circumstances of individual households are ...

News

LONDON: Smartphone OS data from Kantar Worldpanel shows a complicated landscape for Apple, as its iOS system ceded market share in traditional strongholds of the US and Europe while making gains in East Asia and the UK.

News

LONDON: As customer experience – increasingly based on digital interactions – becomes a competitive differentiator, brands need to assess their current capabilities and understand where they may need to make changes, according to an ...

News

LONDON: As the IPA’s annual Diversity Survey shows only minor year-on-year improvements on diversity levels within agencies, the body's president has said it’s time to “step on the accelerator” with regards to ...

News

LONDON: New figures show that the UK’s retail sector enjoyed a lucrative Christmas this year, as the average household spent a record £1,054 on groceries in the three months leading up to 31 st December.

Case Study

Through a partnership with band Gorillaz, Deutsche Telekom turned its brand colour into a media channel and increased engagement with millennials in the UK.

News

LONDON: The tech giants’ allocation of significant investment to developing long-form, original video content will have a major impact on the viewing habits of consumers and brands will need to consider how best to traverse a changed media ...

Article

Highlights the broad range of very different initiatives, all of them grounded in behavioural science, which all have the ultimate outcome of reducing fuel consumption.

News

LONDON: To grow their brand, UK mobile providers need to look beyond the small group of consumers actively seeking to move networks and address the widespread inertia that prevents most ever looking outside their existing relationships, two ...

Opinion

With the Marc-Pritchard-inspired clean-up of digital marketing under way, we are entering a period of transition that will have a lasting impact on the future of our industry, says Julia Connaughton, Head of Digital, the7stars.