Article
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Matt Hill, WARC Best Practice, September 2017
This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.
Article
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WARC Best Practice, July 2017
This article provides marketers with information and guidance about the effective positioning of TV ads.
Article
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WARC Best Practice, June 2017
This article provides marketers with information and guidance about combining TV and digital media strategies.
Article
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WARC Best Practice, April 2016
This article provides marketers with information and guidance about avoiding advertising wearout and decay.
Article
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WARC Best Practice, April 2016
This article provides marketers with information and guidance about scheduling TV ads.
Article
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Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
Addressable TV currently (2018) reaches around 40% of UK homes, a figure predicted to rise to 60% within a couple of years.
News
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09 April 2018
NEW YORK: NBCUniversal (NBCU), the media and entertainment group, has launched a new, unified advertising metric that it says will measure all ad impressions from clients across all its viewing platforms.
Article
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Brooke Hemphill, Event Reports, Future TV Advertising Forum, February 2018
Brands including telecom manufacturer Samsung and Westpac, one of Australia’s largest banks, are rethinking the role of TV in their marketing strategies.
Research Paper
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Artie Bulgrin, Research on WARC, March 2018
Presents an investigation into how, when and whether or not the TV industry will consider moving to buying and selling ads based on ratings for individual ads or spots.
News
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07 March 2018
ORLANDO, FL: Television retains its leading role as a channel for the long-term building of brands, according to a study by the Association of National Advertisers (ANA), the trade body, and Forrester, the research firm.
News
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07 March 2018
NEW YORK: Another US network is reviewing ad loads, as Fox has signalled its ambition to slash advertising time over the next two years.
Article
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Geoffrey Precourt, Event Reports, ANA Media conference, March 2018
The Association of National Advertisers (ANA) and Forrester Research surveyed over 120 marketers to understand their perspectives on old and new modes of TV advertising.
News
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06 March 2018
LONDON: TV advertising revenue dipped 3.2% in 2017 from the previous year’s record high while radio spending last year jumped 5.2% to its highest ever figure, according to new data.
Article
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Admap, April 2018, pp. 48-49
This Adstats uses WARC and GlobalWebIndex data sources to look at how television adspend is set to perform in 2018.
News
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02 March 2018
NEW YORK: NBCUniversal is rethinking its approach to prime-time television advertising and will cut the number of commercials by 20% and advertising time by 10%, it has announced, while at the same time aligning ads and content more intelligently.
Article
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IAB, February 2018
Explains what blockchain is, its benefits, how it can be used in advertising and the future of blockchain.
News
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02 February 2018
MUMBAI: India is powering revenue and profit growth for regional pay-TV broadcasters in Asia Pacific, according to new research.
Article
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Matt Whelan, Admap, February 2018, pp. 23-25
Sixty per cent of TV’s response impact comes through digital media channels and advertisers are not seeing the full response benefit of their TV ads unless they are using online channels to ensure viewers are given the opportunity to respond in a seamless way.
News
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22 January 2018
LONDON: Investment in TV sponsorship has grown by over 47% in the past ten years, but deals are sometimes forged as last-minute buys or under the premise of ‘cheaper’ airtime, an approach which fails to appreciate just how sponsorship ...
Article
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WARC Best Practice, January 2018
Explores the current thinking and writing on the subject of TV effectiveness, a discipline of measurement that has undergone significant change in light of TVOD and streaming.
Article
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Nicole Greenfield-Smith, Admap, January 2018, pp. 10-13
Regulatory relaxation has enhanced the branding opportunities that sponsorship can offer and, as a result, the desire for advertisers to position themselves with TV content has never been greater.
Article
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Stephane Coruble, Admap, January 2018, pp. 44-45
RTL AdConnect's annual research, Total Video Key Facts, is a reference for all global TV trends and this article discusses its main findings, which show TV to be more resilient in the face of digital content than was previously thought.
Article
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Kunal Sinha, WARC Exclusive, December 2017
Looks at the current market for TV in India and discusses its future in the midst of new digital technologies and changes in viewership.
Article
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Kathleen Comer, ANA Magazine, Forward, November 2017
Provides marketers with five digital advertising predictions for 2018, including the anticipated continued growth of programmatic.
Article
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Mickey Wilson, ANA Magazine, Forward, December 2017
TV has been slow to adapt to the benefits of programmatic but it can help provide more efficient and transparent ad campaigns.
