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TV audiences

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News

SYDNEY: Telstra is repositioning itself not just as a telecommunications services company but a content one as Australia media consumption habits change, according to senior executives at the company.

Article

Australian telecommunications provider Telstra has been on a mission to reposition itself from telco network provider to entertainment and lifestyle company.

Article

Kathy Gardner, VP Media Insights at thinkTV, discusses the extent to which the media habits of the advertising industry differ from the 'average Canadian' and looks at how our personal media habits are biasing our assumptions of others' behaviors.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain Q3 of 2017.

News

LONDON: The tech giants’ allocation of significant investment to developing long-form, original video content will have a major impact on the viewing habits of consumers and brands will need to consider how best to traverse a changed media ...

Article

Discusses the race between Apple, Google, Facebook, Snapchat and Twitter to win a slice of the long-form, original video market and how the outcome is likely to have a major impact on video content consumption habits globally.

Article

RTL AdConnect's annual research, Total Video Key Facts, is a reference for all global TV trends and this article discusses its main findings, which show TV to be more resilient in the face of digital content than was previously thought.

News

MUMBAI: The TV will continue to be the focal point for family entertainment in India for some years yet, according to an industry figure, even as increased internet penetration and smartphone ownership are altering the media landscape.

Article

This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.

Article

Looks at the current market for TV in India and discusses its future in the midst of new digital technologies and changes in viewership.

Research Paper

Discusses the current state and the future of TV ad models in the US, exploring how we can improve programmatic TV advertising outcomes, and providing evidence of the predictive power of various pieces of the data picture.

News

NEW YORK: Well over half of US TV households now own at least one internet-enabled device capable of streaming content to a TV set, a development which is reducing the amount of time spent with live TV, new research suggests.

News

MUMBAI: Three quarters of the total viewership of the recently completed fifth season of the Vivo Pro Kabaddi League (PKL) came from rural areas, figures from the Broadcast Audience Research Council of India (BARC) show.

News

NEW YORK: ESPN, the sports network, is tapping in-depth research about out-of-home viewing to holistically serve its audience, and in a bid to unlock valuable knowledge for advertisers.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

News

NEW YORK: Co-viewing is as popular with people watching OTT programming as it is with linear TV and more than half engaged in this activity frequently discuss brands and products they see on screen, new research has established.

Article

ESPN, the sports broadcaster, has made significant progress in measuring the out-of-home viewing audience for its content.

Article

Presents data about TV habits in WARC’s key markets using data from various sources.

News

LONDON: There will be no death of TV, argues Jeremy Pounder, Head of Media Futures at Mindshare, as emerging forms of video transpire to become part of a larger video offer, according to his investigation.

Article

This article explores the future of TV and video content over the next five years, based on industry expert interviews, primary GroupM research and secondary research within the UK.

News

LONDON: The way people watch TV is changing, with growing use of SVOD and pay TV alongside free-to-air services, but TV ads are still viewed in large numbers, new research suggests, even by those who only watch TV through subscription streaming ...

News

LONDON: Digital developments and new platforms have their place, but TV can still act as the beating heart of any major advertising campaign, an industry figure has argued.

Article

This article provides key ways to use TV effectively in the media mix by combining it with social, OOH, radio and press, and explains why TV has not been negatively impacted by new technologies.

News

LONDON: The ability to cut down on the number of ads seen is one factor in the drift away from watching linear TV, according to research which notes the subsequent impact on ‘mental availability’.

News

SYDNEY: Connected TV, such as smart TVs and OTT providers, now make up more than a third (35%) of the online video supply offered by Australia’s broadcasters, but advertisers are failing to capitalise on the opportunity, according to a new ...