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News

NEW DELHI: Indian Railways is aiming to provide a free wi-fi service at its 8,500 stations by March 2019, a development that is expected to boost rural e-commerce.

Article

Looks at how Grab, the ride-hailing company, turned into a household name in Asia and explains the brand's tips for success in becoming a homegrown billion-dollar company.

News

SAN FRANCISCO: Barney Harford is the brand new Chief Operating Officer of Uber, the ride-hailing tech firm, and even before he takes up his post in January he has signalled major changes, including the company’s approach to marketing.

Case Study

Virgin Trains, a train operating company in the UK, created personalised emails and SMS reminders to improve its communication with customers and ensure they booked again with Virgin.

Case Study

c2c, a UK train operating company, identified scalable opportunities by developing several tests, which were analysed in order to maximise ROI.

Case Study

Great Western Railway, a British train operating company, created a ‘keepable’ door drop campaign that featured stickers and graphics to encourage consumers to find new and exciting destinations.

Case Study

London's black cabs raised awareness of the rebranded mytaxi app with a targeted digital OOH campaign to turn Uber's most hated feature of price-surging to their advantage.

Case Study

This case shows how Sixt, a UK car rental company, increased its market share and consideration by appealing to every driver's smugness.

Case Study

To carve out a space for itself in a market dominated by competitors, Malaysian taxi-hailing app TaxiMonger encouraged its drivers to offer pleasurable rides by rewarding them for driving well.

News

NEW YORK: Uber, the taxi app, can fix many of the problems that have impacted its brand by focusing on reducing silos, helping managers and pursuing a unifying vision, Frances Frei, the company’s SVP/Leadership and Strategy, has argued.

Article

Uber, the taxi app, is using smart strategy to move beyond a string of negative headlines and position itself for future development and growth.

News

NEW YORK: Uber, the beleaguered ride-sharing platform, has gained more millennial customers at a faster rate than any other company in the US over the past year.

News

LONDON: There were almost 1.7bn rail passenger journeys in the UK in 2015-16, a record high, and with the average commute lasting 40 minutes new research suggests this provides opportunities for OOH and digital marketers to engage.

News

NEW YORK: Carnival Corporation, the cruise company, has enjoyed major brand benefits from investing in original TV programming.

Case Study

This case study shows how Metro Trains Melbourne, an Australian railway-operating brand, increased consumer awareness about railway safety by creating a mobile gaming app derived from its previous 'Dumb ways to die' campaign.

Case Study

This case study explores how Carnival Cruise Line, a subsidiary of the American-British company Carnival Corporation & plc, launched a national campaign in the US to make planning and booking a cruise as pleasurable as the cruise itself.

Case Study

This case study explores how German Rail, the national railway provider, launched a campaign in Germany to emphasise that when travelling by train, customers can spend their time how they please.

News

LONDON: Transport for London (TfL), the official body responsible for the city's Underground, has conducted a geo-location trial involving Tube passengers that has the potential to offer future opportunities for advertisers.

Article

This event report outlines how Carnival Corporation, the cruise-line company, has moved into the TV production space to promote its brands.

Case Study

This case study describes a campaign by UK train operator Virgin Trains which created an interactive portal to collect and collate customer sentiment in order to improve customer experience and satisfaction.

Case Study

This case study describes how the taxi-hailing app Hailo risked being forgotten about, so it aligned its brand with a historic vote: the referendum on whether Ireland should legalise same-sex marriage.

Case Study

This case study describes how Hailo, the taxi-hailing app, reminded customers that it was the only taxi app worth keeping, by celebrating the brand's 3rd birthday.

Case Study

This case study describes how car rental company Europcar decided to use its paid search data to help the brand stand out from the crowd and grow the business in a time-efficient way.

Case Study

This case study describes how P&O Cruises, a cruise holiday company in the UK, launched a media campaign to change its focus away from cheap deals, and to engage new customers and increase sales.

Case Study

This case study shows how Eurotunnel Le Shuttle, a transport service between the UK and Europe, step-changed its advertising performance, driving business growth at competitors' expense.