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Case Study

This case study describes how hotel chain Marriott Europe created a start-up accelerator programme to refresh its image among younger, tech-savvy business travellers in western Europe.

Article

This event report outlines how Marriott International, the hotels group, is creating and distributing a diverse range of digital content.

Article

This event report outlines how MGM Resorts International, the hotels and entertainment group, delivers uniquely engaging experiences to guests visiting its Las Vegas-based hotels and casinos.

News

SHANGHAI: Airbnb, the online accommodation marketplace, has unveiled a new Chinese brand name while announcing plans to double investment and triple its local workforce in China.

Article

This Company Profile from Euromonitor provides key details and analysis of Marriott International Inc, the owner of brands such as BVLGARI Hotels, and Ritz-Carlton.

Article

This event report outlines how Hyatt, the hotels group, has turned digital innovation into a more rigorous, disciplined area of activity.

Case Study

This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.

Case Study

This case study demonstrates how Hilton, an American hospitality group, drove digital direct bookings across the UK, Germany, UAE and Saudi Arabia with the help of a multi-platform, cross-market campaign.

Article

This event report outlines how Marriott International, the hotel group, has embraced an "always-on" marketing strategy.

Case Study

This case study looks at how Small Luxury Hotels of the World, a brand that offers a selection of independent hotels to rival big chains, ran a campaign in the UK and Germany that adopted premium publishers to gain trust among the small target audience.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the hotels and resorts market.

Case Study

This case study details how Wyndham Hotel Group, a US hotel business, re-launched its Wyndham Rewards loyalty program and enrolled millions of new members.

Case Study

This case study demonstrates how IHG(R) Rewards Club, the world's largest hotel loyalty program, drove return stays at IHG hotels among new members after their initial enrolment.

Case Study

This case study describes how LEGOLAND Florida Resort became a must-visit attraction in Orlando by launching a brand new hotel in 2015.

Article

This event report outlines the criteria considered by Marriott International, the hotels group, when formulating partnerships and creating its own events.

Article

This article explores how Airbnb, Booking.com and Skyscanner improve customer experience across digital, mobile and frontline platforms, and provides tips for travel brands on effective CX.

Article

This event report outlines Airbnb, the accommodation service, is seeking to foster creative partnerships with brands and agencies.

Article

This event report explains how Airbnb, despite being considered a disruptive force, is still following the tried-and-true methods of brand-building and marketing to build fame.

News

LONDON: Hilton Hotels is grabbing the opportunities offered by new technology to deliver faster and more controlled interactions between the brand and customers, according to a leading executive.

Article

This event report examines how Hilton Hotels, the global chain, are engaging with new technology to speed up and control the interactions that users have with platforms to build the brand.

Article

This event report outlines how Marriott International, the hotel group, has made early use of virtual reality (VR) to engage consumers and build its brand.

Case Study

This case study describes how Airbnb, a peer-to-peer online homestay network, increased brand awareness by attacking the stigma of staying in a stranger's home with its Never a Stranger campaign.

Research Paper

This article argues that mobile consumer research is still lacking robust observational data and methods, particularly in mobile-driven markets like Indonesia, and presents a new research methodology.

Case Study

This case study describes how Holiday Inn Hotels, part of a world-leading hotel group, launched an innovative online advertising campaign to increase the likelihood of US travelers booking at Holiday Inn Hotels.

Article

This event report outlines how Intercontinental Hotels Group successfully tailored their marketing strategy to appeal to Chinese consumer behaviours as the number of Chinese outward bound travellers hits record highs.