Get a demo Do I subscribe? News sign-up

Hair care

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

128 results found
Sort by

Case Study

This case study shows how Axe, a male grooming brand, successfully launched a hair-styling range in the US by rearranging a famous James Blunt song.

Case Study

This case study explains how Pantene, the hair care brand, increased sales in the US by promoting father-daughter time in a series of online videos and ads.

Research Paper

This paper reveals the findings of two studies in Japan and Korea that explored how Sonification, a communication approach that uses audio waves to transfer information, can be used to communicate the sensorial benefits of products, such as cosmetics, that are traditionally advertised via visual images.

Research Paper

This paper looks at minimising response biases in Asian markets through the use of implicit mobile research techniques.

Article

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Case Study

This case study details how Head & Shoulders, an anti-dandruff shampoo brand, grew its shares in Israel by associating with the religious festival of Passover.

Case Study

This case study shows how Unilever Hair, the FMCG giant's haircare brands, created its own multi-brand digital platform to engage Filipino consumers.

Case Study

This case study describes how Vatika, an Indian haircare brand, took up the cause of women against cancer and, in return, received an unprecedented amount of publicity for the brand.

Case Study

This case study shows how Nihar PCN, a hair oil brand, successfully increased sales and brand awareness in India by focusing its campaign on gender stereotypes.

Case Study

This case study describes how Sunsilk, Malaysia's largest shampoo brand, reached two separate audiences by using targeted advertising that suited local sensibilities.

Case Study

This case study describes how a P&G home hair colour brand, Nice'n Easy, used a Facebook platform to drive brand awareness and sales/share among Australian women.

Case Study

This case study describes how Dove Hair, a haircare brand, turned around the Dove Hair business after 10 years of continuous decline with the help of an emoji campaign.

Article

The article outlines how L'Oréal learned from failure to improve the digital customer experience of its beauty brands.

Case Study

This case study shows how OGX, a haircare brand, took on larger rivals in the haircare product market, increasing both sales and brand awareness in the US with a personalised social media campaign.

Case Study

This case study looks at US hair regrowth treatment brand, ROGAINE's campaign to challenge the stigma towards men who try to stem hair loss, by challenging that stigma.

Article

This event report outlines how Unilever has used digital video as a tool to champion its portfolio of haircare brands.

Research Paper

This article explains Unilever's Good 2 Great Communications initiative, which encourages marketers to go beyond the limits of category and country, and create resonant advertising that speaks to people within their cultural context.

Case Study

This case study describes how Dove Hair created the #Love Your Curls campaign to inspire American women to feel more positive about curly hair and generate buzz around the Dove Hair business.

Case Study

This case study shows how Marks & Spencer, the UK retailer, collaborated with acclaimed stylist Josh underwood on an exclusive range of hair products aimed at women with treated hair.

Case Study

This case study describes a Christmas campaign by Tigi, the Unilever-owned hair product brand, that increased sales eight-fold, and saw a 12% decrease in production costs globally.

Research Paper

The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media.

Case Study

This case study shows how ghd, the hair-styling manufacturer, rescued a decline in Christmas sales by engaging a new generation of women with a social media campaign.

Article

This article argues that brands need to innovate in their product offering and marketing to match the growing trend for consumers to trial and review beauty products via digital devices and social media.

Article

This article examines the development of India's cosmetics industry where brand propositions are evolving from objectification of beauty to the empowerment of women and the promise of health and wellness benefits.

Case Study

This case study shows how Head & Shoulders, an anti-dandruff shampoo brand in Indonesia, used a hashtag to revive the brand's life by increasing its share, awareness and equity.