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SINGAPORE: Content marketing should focus on specific audiences, localisation and getting consumers to participate and contribute, according to a former GE executive.

Case Study

Newfoundland Power, the Canadian utility company, increased participation in its programmable thermostat program by vilifying the dial thermostat.

Case Study

EDF Luminus, a Belgian electricity producer and energy provider, created the '12th devil' device, in partnership with the Belgium national football team (Red Devils), to promote fan energy and engagement during the EURO 16.

Case Study

E.ON, a European electric services company, collaborated with the band Gorillaz to make its brand, and solar-powered energy, a relevant part of popular culture.

Case Study

Energy company Gas Natural Fenosa launched the first branded content short film in Spain to shift consumers' opinions about energy.

Case Study

Sri Lankan liquefied petroleum gas supplier, Litro Gas, used a digital campaign to increase brand recognition among domestic consumers.

Case Study

Neste, an energy company, successfully spread the message that renewable energy alternatives are already available today, not in the distant future with its ‘Pre-order the Future’ campaign in the UK and Finland.

Case Study

Energy company Vattenfall used real-time data to place personalised banner ads on Sweden's most popular real-estate website and raise awareness of its smart home products.

Case Study

Enerjisa, an energy provider, launched the "save your energy" campaign to show people that Earth's energy is not limitless through mobile banner ads that alter the devices settings to conserve energy.

Research Paper

This paper explains how the Internet of Things could have a positive environmental impact by using real-time displays of connected devices' power usage to help reduce electricity consumption.

Case Study

This case study shows how EPM, a public services company, created a solar power harvesting hat that could provide electricity to remote areas in Colombia, thus increasing brand visibility.

Case Study

This case study shows how Northumbrian Water, a water company, successfully changed the UK consumer's toilet use habits.

Case Study

This case study explores how Eaton Corporation, a multinational power management company, ran a national campaign in the US where desk toys entered a mock-presidential race in order to engage IT professionals.

Case Study

SuedLink, an energy-transition project to increase renewable energy supply in Germany, successfully increased public support by launching a transparency and public participation communications strategy.

Case Study

Rosatom, a predominantly nuclear energy provider, efficiently dealt with a consumer consideration crisis by directly engaging with the South African media and its audience.

Case Study

DONG Energy, an energy supplier, successfully overturned and improved its reputation through a campaign that used behavioural psychology to align Danish consumers' green energy goals with those of the company.

Case Study

Cez Vanzare, an energy company, was able to switch its Romanian consumers to its e-billing platform by monetizing each new service subscriber into a donation for an audio-library for the visually impaired.

Case Study

AES Brasil, an energy group, increased brand engagement and awareness through the launch of a recycling campaign that traded discounts for their Brazilian consumers' recyclables.

Case Study

E.ON Climate & Renewables, a renewable energies project developer, devised a direct interaction and information campaign that helped turn around negative sentiment towards wind-powered energy in the US.

Case Study

The Better Buildings Challenge (BBC), a programme for efficiency improvement for commercial and institutional buildings, used a reality-TV inspired campaign to drive audience engagement and increase project participants in the US.

Case Study

Entergy, an energy production company, created a community-minded and transparent communications strategy to announce its exit from the merchant power business, and subsequent closure of nuclear power plants across the US.

Case Study

The Florida Power and Light company (FPL), an energy services provider, was able to increase brand affinity and awareness for its community programs by adopting the state mammal as the main attraction for a new theme park it created in the US.

Case Study

This case study describes how NRG Energy, an energy company, improved perception of solar power in the United States with its Solar Forecast.

Case Study

This case study details how OVO Energy, an energy supply company, built awareness and incorporated door drops into its multichannel recruitment campaign to drive incremental PAYG (prepayment) customers in the United Kingdom.

Case Study

This case study shows how EDF Energy, a UK energy supplier, increased conversions to its opt-in paperless bills through targeted email.