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Article

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

Article

Dell, the technology company, has used virtual reality to effectively spread the word about its corporate social responsibility efforts.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

Case Study

Dell Japan maximised the benefits of its IT solutions providing valuable information about workforce transformation.

Case Study

HP, an IT based company, drove awareness of its new HP-Spectre laptop by producing a video that tapped into the emotional side of the brand.

Case Study

Microsoft, a technology company, raised awareness of its new HP Spectre laptop in the UK by collaborating with Conde Nast to produce a video content series, using LoopMe's AI technology.

Article

This report provides an overview of the global consumer electronics industry, including the current state of the market, leading companies and brands, as well as trends and forecasts of future developments.

Case Study

This case study describes how tech brand Lenovo used an integrated strategy to target IT decision-makers across eight key European regions in their own language.

Article

This article explores Samsung's investment in virtual reality (VR) and its quest to becoming "the YouTube of VR".

Case Study

Twilio, a cloud communications service, launched a media-relationship focused campaign that enabled it to pave the way for a successful NY Stock Exchange listing in the US.

News

DANA POINT, CA: Intel, the technology group, has successfully reinvigorated its brand by focusing on how its tech products can drive and deliver compelling experiences.

Case Study

This case study discusses a business-to-business campaign for Dell, the computer maker, in Japan that highlighted security risks via a survey and a white paper featuring advice on how IT professionals could overcome these risks.

Case Study

This case study explains how tech company Dell India used a carousel banner to target B2B IT buyers for its Dell Storage solution.

Case Study

This case study describes how Microsoft, a US software and tech giant, gave girls role models and raised awareness of the significant contribution of women in Science, Technology, Engineering, and Math (STEM) by celebrating all things that are 'Woman Made'.

Case Study

This case study explores Double Robotics' news-grabbing stunt to launch robotics into the Australasian market, while bolstering their name in the US and UK.

Article

This event report covers LG Electronics' approach to data analytics, measurement and social listening in the Australia market.

Article

This event report addresses how Watson, IBM's cognitive-computing platform, could impact marketing.

Article

This event report covers IBM's increasing moves into artificial intelligence and cognitive computing, a shift spearheaded by its Watson brand.

Case Study

This case study describes how the American technology company Double Robotics created a humanoid robot to showcase its expertise and break into the Australian market with a new product.

Article

This event report addresses how the marketing-research function at Microsoft is seeking to adapt in the face of new demands and changing business structures.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the electronic retail market.

Article

This event report shows how Dell, the technology group, employed emojis to support a back-to-school marketing campaign.

Case Study

This case study reveals how Microsoft, a technology company, successfully increased brand awareness using a minimum exposure marketing strategy.

Research Paper

The purpose of this paper is to expand the domain of brand positioning measurement by demonstrating how network analysis techniques are used in brand positioning research.

Research Paper

Ratings-based conjoint analysis suffers two problems: the distortion raised by consumer perceptions of brand equity, and the lack of efficiency of probabilistic models for estimating preference shares.