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News

NEW ORLEANS: Microsoft, the technology group, is putting customer listening at the heart of its efforts to gain brand fans.

Case Study

This case study explores how DOT, a corporation that produces products aimed at establishing blind and visually impaired (B&VI) people's right to access technology, ran a global campaign and launched the first braille smartwatch, which uses patented DOT Active Braille Technology.

News

NEW YORK: A bot that builds bots for small businesses has been created by R/GA and Reply.ai in an effort to democratize the technology.

News

SHANGHAI: Baidu, the Chinese internet giant, is to make its autonomous driving technology open source in a bid to create market dominance in the manner of Google's Android, a development which may accelerate the advent of driverless vehicles.

Article

This report explores how Intel, the technology company, implemented a new campaign to help reinvent its brand.

Case Study

This case study for Lenovo, a Chinese multinational technology company and biggest laptop vendor in the world, is about how the brand loosened up its image.

Case Study

This case study details how Intel, a technology company, delivered a unique exhibition experience at the Mobile World Congress in Barcelona, Spain.

Case Study

This case study details how Dimension Data, a provider of information technology services, improved client loyalty by modernising its web portal to create the Manage Centre.

News

LAS VEGAS: Twitter, the online news and social platform, successfully tapped the power of consumer research to help understand why non-users were often confused by the purpose its service fulfils.

Case Study

This case study describes how Google, the internet search company, improved its reputation in Russia by celebrating one of the country's most famous novelists, Leo Tolstoy.

News

HONG KONG: The vast majority (94%) of retailers and manufacturers in China, Hong Kong and Singapore already have plans in place to deploy two or more disruptive technologies to accelerate digital transformation and boost competitiveness.

Opinion

About 2,500 year ago, Chinese military strategist Sun Tzu observed that "tactics without strategy is the noise before defeat".

Case Study

This case study explores how SAS, a Czech data processing firm, found free media and regained market position, by crunching the data for serious news stories, making the company relevant again.

Case Study

This case study explains how tech company Dell India used a carousel banner to target B2B IT buyers for its Dell Storage solution.

Case Study

This case study describes how tech giant Google used real-time data to feed live content to a London commuter audience.

Case Study

This case study describes how tech company Google set out to build love for its brand by creating a dedicated hub, The Voice, to give young Taiwanese citizens a platform in the country's presidential elections.

Case Study

This case study describes how IBM Japan, the technology company, rebranded itself for the startup audience in order to succeed in the age of cloud computing.

Case Study

This case study explains how Unisys, an IT services and support company, used targeted direct mail and free running shoes to book meetings with executives at American Fortune 500 companies, leading to $100 million in new business.

Case Study

This case study details how Intel, a technology company, grew its World Password Day event to raise awareness of internet security in the United States.

Case Study

This case study describes how a memorable campaign helped Fuji Xerox New Zealand sell the new Fuji Xerox Color 1000i, the first digital press capable of printing metallic silver or gold.

Case Study

This case study explains how HP, the technology company, promoted its new Pavilion x360 laptop in the US with social media, a competition and creative influencers.

Case Study

This case study describes how Fuji New Zealand launched the Fuji Xerox Versant 2100 digital printer in a groundbreaking way by producing an immersive marketing experience that culminated in a runway event showcasing garments printed solely on the new device.

Case Study

This case study explains how IBM, the technology company, changed its approach to email marketing to engage developers trialling its Bluemix cloud app development product and increase subscriptions in the US.

Case Study

This case study describes how Bing, the Microsoft search engine, raised awareness of Bing Ads and converted a number of Australian SMB from using Google Ad Words with a personalised video.

Case Study

This case study demonstrates how IBM, an IT solutions company, used the Wimbledon Tennis Championship to humanise the brand for business decision makers.