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Case Study

Red Barrels, the Canadian video game developer, produced a comic diaper product to advertise its new horror game, Outlast 2, which was launching globally.

News

SANTA MONICA, CA: Video-game publisher Activision Blizzard has seen higher than expected profits as opportunities grow following investment in e-sports and in-game advertising.

Gunn Report

Contains the creative for the 'A World With No Heroes' campaign for Ubisoft Ghost Recon Wildlands by the agency DDB in France.

News

BENGALURU: Chinese e-commerce behemoth Alibaba is looking to expand its hold in the country as its AGTech Holdings and Paytm, a payment platform it partly owns, launch Gamepind, a new standalone gaming platform in a joint venture.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain Q3 of 2017.

Article

Women will soon control more than two-thirds of consumer wealth in the US, yet technology companies still need to do more to reach this target.

News

LONDON: Xbox, the Microsoft-owned games console, has reported encouraging early results from its partnership with media company JOE as it seeks to reach its target audience of Gen Z consumers.

Article

Generation Z is proving a difficult demographic for advertisers, not being swayed by traditional methods and having an advanced filter for discerning interesting content.

Case Study

UBISOFT, a gaming brand, reinvented the ‘Just Dance’ game in Europe by producing a campaign that reminded gamers of the social power of dance.

Case Study

League of Legends, an online video game, launched a campaign to increase the number of players in Turkey and its total monthly playtime.

Case Study

Ubisoft, the French video game publisher, used mobile advertising to simulate a ‘hack’ to promote its upcoming action hacking game, Watch Dogs 2, in the UK.

Case Study

NetEase, a technology company, used social media and an event to launch its popular Minecraft game in China.

Case Study

This case study shows how Madden NFL, a videogame brand, used famous Internet comics in a humorous social media campaign in order to increase sales in the US.

Case Study

This case study details how EA's NFL Madden 16, a video game brand, created a five-minute Bollywood-themed action film with a weekly spin-off series to promote the game and increase sales in the US.

Article

This event report outlines how Activision, the games developer, has used chatbots to connect with consumers.

Case Study

EA Games, a video game company, successfully launched its new product through an integrated campaign that heavily featured Brazilian culture both in the product and its launch campaign.

Article

This article describes how Copa90, the football website, is preparing for the new media landscape that waits for the 2018 World Cup Finals in Russia.

Case Study

This case study describes how mobile online strategy game Mobile Strike was launched into the Taiwanese market by bringing digital background insights into TV and traditional media.

Article

This article looks at the complexity of gaming in 2016 and whether the increasing popularity of gaming among older generations and women is defeating the 'typical' gamer image.

Case Study

Cyberlink, a media software company, used a binge viewing world record stunt to fuel its PR strategy and grow interest in its products among millennials in the US.

Case Study

Nexon America needed to build credibility with the gaming community and promote its new 'first person shooter' (FPS) game, LawBreakers, in the US.

News

HOLLYWOOD, FL: Turner Sports, the broadcasting channel, says it is reaching a whole new audience through its eSports coverage and the Eleague it launched less than a year ago "It's an insanely passionate growth area of the young male demographic," ...

Case Study

This case study details how Microsoft, an electronics company, celebrated the launch of its Rise of the Tomb Raider game for its Xbox gaming platforms in the UK.

Case Study

This case study describes how Taiwanese electronics company, HTC, launched its VR offering VIVE with the creation of a world-first immersive experience in London and Paris.

Article

This event report details how Orange, a UK mobile operator, and Borderless Access, a market research service, have been looking at taking advantage of the mobile sensation, Pokémon GO.