Get a demo Do I subscribe? News sign-up

Philippines

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

171 results found
Sort by

Case Study

This case study explores how the ABS CBN Foundation, a non-profit, non-governmental organisation, launched a local campaign in Manila, Philippines to raise awareness of the city's polluted rivers, by collaborating with artists.

Case Study

This case study explores how Love Yourself, a non-profit organisation offering free HIV testing, launched a campaign to inform Philippine nationals that HIV can be part of anyone's story.

Case Study

This case study explores how Breeze, a detergent brand, ran a national campaign in the Philippines to take out the worry from removing stains and help moms see the good in dirt.

News

SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.

News

ASIA: International brands operating across Asian markets should consider whether they are prepared for the "politics of consumption" in a time of political uncertainty and growing brand nationalism.

News

SINGAPORE: Digital advertising expenditure is set to take almost one quarter of all media spending in South East Asia within the next four years according to a new forecast.

Article

This article shows how Hershey Philippines created a mobile-first social media campaign to bring joy to Filipino women.

News

MANILA: The Philippines has a huge Gen Z population, which will offer new opportunities for marketers in 2017 despite the political and economic uncertainties the country faces, according to an industry figure.

Article

The article reveals the key trends set to shape marketing in the Philippines in 2017: economic and political upheaval, fake news concerns, and the rise of Gen Z as a powerful consumer force.

Research Paper

This paper sets out a research project for Unilever, the FMCG manufacturer, to deliver an understanding of how toothpaste is consumed amongst lower-income groups in Nigeria, Ethiopia, India and the Philippines.

Case Study

This case study describes how B'lue, a new water-based drink, launched in the Philippines by building a strong association between a new movement and the product.

Case Study

This case study shows how B'lue, a drink brand, increased sales and brand awareness in the Philippines by using Batman vs Superman branded content As sales in the soft drinks and juices market were declining, B'lue wanted to become millennial's alternative drink of choice.

Case Study

This case study shows how Phoenix Petroleum, a fuel brand, increased sales and brand awareness by sponsoring one of the Philippines' biggest basketball teams.

Case Study

This case study describes how the Asia-Pacific Economic Cooperation CEO Summit used economic data to create a new brand identity for 2015's event in the Philippines.

Case Study

This case study describes how the Philippines built a tourism brand based on fun to increase tourism.

Case Study

This case study shows how Unilever Hair, the FMCG giant's haircare brands, created its own multi-brand digital platform to engage Filipino consumers.

Case Study

This case study shows how KitKat, a chocolate brand, increased sales by activating its slogan 'Have a Break' for an outdoor-led campaign.

Case Study

This case study describes how Love Yourself, a small non-profit organization, which offers free HIV testing in the Philippines, used a simple online tool to increase the number of Filipinos testing for HIV.

Case Study

This case study describes how Hapee, locally produced toothpaste owned by Filipino company Lamoiyan Corporation, used a social media campaign to grow trial and awareness.

Case Study

This case study describes a campaign by KFC Philippines, a fast food chain, which used an emotional message in its restaurants and online to increase donations for its charity appeal.

Case Study

This case study shows how Eden, a cheese brand, increased its sales by providing an alternative to a much-loved Christmas classic in the Philippines, without alienating its audience.

Case Study

This case study shows how Knorr, a seasoning brand, was able to regain market share in the Philippines with a TV and digital campaign strategy.

Case Study

This case study shows how Hershey's, a chocolate brand, launched its first digital-led campaign in the Philippines.

Case Study

This case study demonstrates how the Philippines Department of Tourism revitalized the country's tourism industry through a multi-faceted promotional campaign and using Filipinos as co-creators and as a media channel.

Case Study

This case study shows how Pond's Men, a men's grooming brand, increased sales in the Philippines by creating a location-specific outdoor-led campaign.