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Article

McDonald’s, the restaurant chain, is seeking to achieve a holistic view of consumers as it strives to build genuine engagement and a true digital value exchange.

Research Paper

Automobile brand Jaguar Land Rover created customised LinkedIn-focussed strategies to target their customers in India.

News

ORLANDO, FL: Deckers Brands, the owner of the UGG brand of boots, has seen significant benefits from giving its product designers a truly immersive view of consumers.

Case Study

Taking an unexpected route, UAE telecom company du encouraged people to fast from technology during Ramadan.

Opinion

Harjot Singh is Chief Strategy Officer of McCann Europe, and, this year, will judge the purpose category of the WARC Awards 2018 .

News

LONDON: The latest Edelman Trust Barometer paints a picture of the UK as a pessimistic and suspicious country, where few people consider themselves properly informed and many of the rest reject the news as too depressing.

News

GLOBAL: Major sporting events and political campaign spending are expected to underpin growth of 4.7% in the global ad market – the strongest rate since 2011 – as the PyeongChang Winter Olympics and Russia World Cup help push marketing ...

News

GLOBAL: Purpose-led marketing strategies are increasingly helping brands achieve their commercial objectives, according to a new WARC report, which also cautions that measurement in this area needs to improve.

Case Study

Indian TV show Star Parivaar Awards gained momentum integrating data and technology.

News

APAC: While it is common for marketers to feel overworked, a new study confirms not only that a majority of brand and agency marketers have too much to do in too little time, but that a similar proportion feel the overwork is affecting their ...

Case Study

Basing their campaign on real-time data and communications, German charity Diakonia improved the efficiency of their donation process.

News

BANGKOK: Coca-Cola has adopted a creative approach to ensure the consistency and accuracy of its brand tracking data across more than 90 markets, according to an executive at the company.

Case Study

Toiletries brand Dove launched the localised campaign #ChangeTheRhyme to make the brand's iconic Real Beauty concept more relevant to women in India.

Research Paper

Identifies the characteristics that are more likely to be in Cannes Lions winners' entries and looks at the dis-equilibrium that is causing many brands to rethink their strategies.

Article

KFC Thailand has used mobile consumer surveys to better understand their consumer market amid changes in category behaviours, using the data to fuel advertising investment, product testing and in-store testing.

Article

Choice Hotels International, a hotel franchise operating in 35 countries, used data modelling to increase its ROI.

Case Study

In the highly competitive hair category, Sunsilk Philippines needed to safeguard its market share implementing a motivational campaign which was relevant to its target audience.

Case Study

Hair conditioner brand Cream Silk Philippines garnered the highest share of voice during the 2016 Miss Universe pageant and exceeded all industry benchmarks on engagements.

Research Paper

Teenopedia is a source of information on the lives of teens from all angles, providing a single destination on how to reach out to them.

Case Study

Miracle-Ear, an American hearing aid company, targeted prospects developing consistent messaging across media tactics.

Opinion

Experience is the battleground for brands today, says Mark Sherwin of Accenture Interactive, with c onsumers and business buyers able to pick and choose more freely than ever.

News

DETROIT, MI: Self-driving cars may grab the headlines, but reports from the Detroit Motor Show suggest the real shift taking place in the auto industry is the development of unexpected partnerships.

News

SYDNEY: Telstra is repositioning itself not just as a telecommunications services company but a content one as Australia media consumption habits change, according to senior executives at the company.

News

NEW YORK / LONDON: Changes made by Facebook to its algorithm last week are already having a negative impact on both brands’ and publishers’ video views, according to new research.

News

LONDON: Investment in TV sponsorship has grown by over 47% in the past ten years, but deals are sometimes forged as last-minute buys or under the premise of ‘cheaper’ airtime, an approach which fails to appreciate just how sponsorship ...