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Offers tips and case studies on effective content marketing for rural audiences in India, addressing story-telling, online video and finding success on a low budget.

Case Study

Indian entertainment TV channel Star Plus launched a campaign to change stereotypical perceptions of women with the support of the national cricket team.

Case Study

Kellogg's cereal brand Chocos joined forces with a leading Indian parenting blog to drive its brand proposition of uninhibited childhood but also persuade mothers that it was a healthy food.

Case Study

Cornetto, the ice-cream brand, increased brand equity in India by telling stories in short videos in a Valentine's Day campaign.

Case Study

Kellogg's cereal brand Chocos used a content strategy in partnership with a popular children's animated series in India to launch three new variants.

Article

As online content becomes a core brand platform in India, marketers must understand local media consumption habits, be useful and think long term to build brand love.

Case Study

Compact executive car Jaguar Land Rover XE was successfully promoted in India through a partnership with a TV broadcaster and engaging inspirational influencers.

Case Study

The Indian Pro Kabaddi League (PKL) made kabaddi a popular sport among children through a much-loved animated cartoon.

Case Study

Gum brand Doublemint achieved relevance among young Indian consumers by engaging them in the creation of a crowd-sourced picture-book.

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NEW DEHLI: The Indian government’s proposed legislation to update and simplify consumer protection law and procedures has sparked an industry debate around what exactly constitutes a “misleading ad”.

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NEW DELHI: Indian men are spending more time and money on their appearance, prompting FMCG and beauty brands to develop new product ranges for this market.

Case Study

Cornetto, the ice-cream brand, increased sales in India by connecting with young people in a series of campaigns focussing on friendship and love across social media, digital and events.

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NEW DELHI: Indian Railways is aiming to provide a free wi-fi service at its 8,500 stations by March 2019, a development that is expected to boost rural e-commerce.

Case Study

Traditional Indian sport kabaddi gained relevance through a carefully planned low-budget campaign.

Case Study

Cereal brand Kellogg's became a breakfast advocate in India promoting the consumption of the most important meal of the day.

Case Study

Mirinda, a PepsiCo beverage, ran an ethical campaign in India to drive a stronger association with its young customers.

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MUMBAI: Patanjali Ayurved, the yogi-led FMCG company, has shaken up the offerings of multinational brands in India as its traditional “herbal” toothpaste flavours have stolen market share from giants such as Hindustan Unilever and ...

Case Study

India is the fastest-growing telecoms market in the world and the second-largest globally, with government policies providing an open and conducive environment for telecoms operators and licences awarded on a regional basis.

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MUMBAI: The Indian national cricket team’s first major international tour of the year to South Africa is attracting peak audiences and investment from brands as Sony Pictures anticipates “chock-o-block” sales.

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NEW DELHI: Indian consumers are likely to soon find themselves empowered with significantly enhanced safeguards after the Union Cabinet approved a new Consumer Protection Bill.

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BENGALURU: Myntra, the online fashion retailer owned by e-commerce operator Flipkart, will host its End of Reason Sale (EORS) from 22 to 25 December, and aims to increase sales by at least 50% compared to the last EORS it staged in June.

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NEW DELHI: Walt Disney’s landmark $52.4bn deal with 21st Century Fox made headlines around the world last week and India is one of the major markets where it is likely to have far-reaching implications.

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NEW DELHI: Almost 90% of car sales in India are influenced by consumers going online to conduct research and watch videos, according to a new industry report.

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MUMBAI: The TV will continue to be the focal point for family entertainment in India for some years yet, according to an industry figure, even as increased internet penetration and smartphone ownership are altering the media landscape.

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DELHI: The government of India has advised television channels to restrict the times at which condom ads can be shown, saying contraceptive commercials “could be indecent/inappropriate for viewing by children”.