Pieter-Paul von Weiler and Heleen Hidskes, The Communications Council, Grand Effie, 2017
This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.
Natasha Leporis, WARC Prize for Social Strategy, Entrant, 2016
This case study describes how Slurpee, Australia's oldest and favourite frozen beverage, used an unorthodox approach on social media to create excitement around each of its 13 new flavours and help Slurpee stand out in a market full of impersonators.
Francesca Alberry, Ali Sekulowicz-Barclay, Clare Hemphill and Catriona Ferris, MRS Awards, Finalist, December 2015
This case study describes how Lipton, a brand of tea belonging to Unilever, used innovative ethnographic research technique that allowed the brand to speak directly with consumers about their real life experiences.
Sally Lewis and Katie Alexander, ESOMAR, Qualitative, Paris, November 2015
This paper examines a research project focused on building a body of research that shows what impact the in-store experience in eateries has on beverage choice in order to empower companies to drive sales more effectively.
Cannes Creative Lions, Creative Effectiveness Lions, 2013
Slurpee, a self-serve frozen drink brand, targeted Australian youth with this campaign - which aimed to engage customers early in the spring with a one-off event to encourage them to keep buying through the summer.
WARC Prize for Asian Strategy, Entrant, 2012
Phil Seven Corporation needed to halt declining sales of its Slurpee brand in the Philippines. In order to do so it positioned the frozen drink as an ideal after-school snack that would allow the target audience of 16 to 19-year-olds to spend extra time with their friends before heading home.