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Iced drinks

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Case Study

This case study describes how Slurpee, a frozen beverage in Australia, launched a loyalty 'festival' to increase their sales beyond its limited summer period.

Case Study

This case study describes how Slurpee, a frozen beverage in Australia, created the Xpandinator device to increase the drink's capacity and boost sales and fan activity.

Case Study

This case study describes how Slurpee, Australia's oldest and favourite frozen beverage, used an unorthodox approach on social media to create excitement around each of its 13 new flavours and help Slurpee stand out in a market full of impersonators.

Case Study

This case study details a campaign from Mondelez's Sour Patch Kids & Slurpee to rescue a fall in category sales through a candy/beverage mash-up: Sour Patch Watermelon Slurpee.

Case Study

This case study describes how Slurpee, a frozen beverage in Australia, created a brand experience to grow brand affinity whilst under price attack from competitors.

Research Paper

This case study describes how Lipton, a brand of tea belonging to Unilever, used innovative ethnographic research technique that allowed the brand to speak directly with consumers about their real life experiences.

Research Paper

This paper examines a research project focused on building a body of research that shows what impact the in-store experience in eateries has on beverage choice in order to empower companies to drive sales more effectively.

Case Study

This case study explains how 7-Eleven, the retailer, tackled tough competition against its Slurpee drinks in Australia by adding a new cup lid.

Case Study

This case study explains how Lion, a food and drink company, relaunched its Dare Ice Coffee brand by targeting a new audience of white-collar young males.

Case Study

This case study explains how Dare, an Australian iced coffee brand owned by Lion, created a new consumption occasion to increase sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, the owner of brands such as Nestlé Pure Life and Nestea Ice Tea.

Case Study

This case study explains how Dare Iced Coffee created a campaign in Australia which redefined who iced coffee drinkers were.

Case Study

Slurpee, a self-serve frozen drink brand, targeted Australian youth with this campaign - which aimed to engage customers early in the spring with a one-off event to encourage them to keep buying through the summer.

Case Study

Phil Seven Corporation needed to halt declining sales of its Slurpee brand in the Philippines. In order to do so it positioned the frozen drink as an ideal after-school snack that would allow the target audience of 16 to 19-year-olds to spend extra time with their friends before heading home.

Case Study

Slurpee - the self-serve frozen drink - plays an important role in 7-Eleven Australia's retail offer as a traffic driver for the youth segment.

Case Study

UK coffee chain, Caffè Nero, is associated with quality coffee but with sales of hot drinks lower in the summer months, it needed to build an awareness and following for its iced drinks.

Case Study

What do you do when 90% of Australian households refuse to try your category? This was the task facing Nestea in the ready-to-drink Iced Tea category.

Case Study

In 2004 Mac's Convenience Stores began to change from a sleepy convenience store chain to an aggressive retailer in search of growth.

Case Study

Through Starbucks Bottled Frappuccino, the partnership between Starbucks and Pepsi had achieved 85% of sector sales in ready to drink coffee, but sought to increase uptake of the product.