BERKELEY, CA: In a $65 million investment round, Goldman Sachs, the US investment bank has placed a significant bet on a little-known company, Ripple Foods, a young beverage startup that specialises in pea milk, in a move that suggests changing ...
MUMBAI: ITC, the Indian conglomerate, intends to expand its presence in packaged food and beverages – with edible oil, health foods, and value-added dairy products earmarked as possible categories – in a move that will see it ...
Anvar Alikhan, Admap, March 2017, pp. 50-50
This article looks at an exciting new entrant into the growing Indian soft drinks market - Paper Boat, a brand launched in 2013, which originally intended to market an energy drink named Tzinga, but instead recreated some of the traditional fruit drinks of the subcontinent as packaged drinks.
Jan Lorraine Cui and PJ de Jesus, WARC Media Awards, Effective use of partnerships and sponsorships, 2016
This case study shows how B'lue, a drink brand, increased sales and brand awareness in the Philippines by using Batman vs Superman branded content As sales in the soft drinks and juices market were declining, B'lue wanted to become millennial's alternative drink of choice.
Design Business Association, Bronze, Design Effectiveness Awards, 2015
This case study describes how PIP Organic, an independent brand of 100% organic juices and smoothies in the UK, successfully launched a new range for children through clearly differentiated packaging design.
Shefali Mahadevia, WARC Prize for Innovation, Longlisted, 2013
This case study describes how PepsiCo's challenger Indian soft drink brand, Slice, grew its share of consumer spend in an extremely competitive sector not by targeting a small niche in the market, as challenger brands typically do, but by actively targeting the frequent category consumer.
Pieter-Paul von Weiler and Heleen Hidskes, The Communications Council, Grand Effie, 2017
This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.