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Case Study

This case study shows how Gatorade, a sports drink, used a popular Snapchat filter to increase sales and brand awareness in the US during the Super Bowl.

News

VANCOUVER/PARIS: The mere marketing of energy drinks as mixed with alcohol ends up making young men feel more intoxicated and uninhibited than they actually are, a new study has revealed.

Case Study

The case study describes how PepsiCo energy drink brand Sting used TV, digital and sampling tactics to launch the brand and redefine the sector in Egypt.

Case Study

This case details the launch of Mtn Dew Kickstart, a soft drink brand owned by PepsiCo, which targeted young men in the US.

Case Study

This case study describes how Lucozade, the global sports drink brand, leveraged its sponsorship of the Irish Rugby team during the 2015 6 Nations campaign, and involved fans as the '16th player' by testing their conversion skill.

Case Study

This campaign study shows how PepsiCo, a food and drinks brand, sponsored a large scale sports event in order to build brand equity and increase sales in the UK.

Case Study

This case study shows how Mountain Dew, a carbonated drinks brand, increased brand awareness and preference by using real live Indian heroes to promote its brand philosophy.

Case Study

This case study describes how Gatorade, an American manufacturer of sports beverages, cemented the legacy of a leading female athlete by deactivating her social media accounts.

Case Study

This case study describes how Getorade, a sports drink developed in the US, boosted Getorade's brand image by releasing a film featuring footballer Lionel Messi.

Case Study

This case study explores how Pocari Sweat, a Japanese sports drink brand, brought the excitement of their Lunar Dream project to Indonesia through an immersive event about lunar exploration.

News

NEW YORK: Gatorade, the sports drink manufactured by PepsiCo, makes driving "brand love" one of the core goals behind its marketing communications.

Article

This event report examines how Gatorade uses multiple platforms to promote its products and build it brand.

Case Study

This case study describes how Lucozade, which leads the UK sports drinks category, successfully tackled some very negative press, reversing its falling sales and consumer perception.

Case Study

This case study demonstrates how 100PLUS, Singapore's No 1 isotonic sports drink and an official partner for the Southeast Asian Games 2015, established the brand's association with this major event, building brand equity and driving sales at the same time.

Case Study

This case study details how Organic Valley, an independent cooperative of organic US farmers, advertised its Organic Fuel protein drink to athletes and crossfitters with its Save the Bros campaign.

News

AUSTIN, TX: Gatorade, the sports drink, relies on a four-point formula to tell engaging stories – with a focus on being creative, authentic, strategic and emotional.

Case Study

This case study describes how Lucozade, a well-known energy drink brand in the UK, created a test lab during the 2014 World Cup to provide scientific results and lead the conversation about the physical conditions of playing football in Brazil, to raise its brand profile.

Case Study

This case study describes how PepsiCo used local knowledge of the Egyptian market and everyday life in Egypt as part of its launch for its new affordable energy drink Sting.

Case Study

This case study shows how Powerade, the soft drink brand, created a 'Workout Billboard' in Germany to excite thousands of people over 3 weekends in 3 major cities.

Article

This Company Profile from Euromonitor provides key details and analysis of Red Bull GmbH. Included is a strategic evaluation with key facts about the Austrian company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.

Case Study

This case study describes how Gatorade developed the Sledge campaign to show it understood all athletes and reconnect with the Canadian consumer.

Article

This event report discusses how Gatorade, the sports drink, is avoiding the pitfall of creating 360-degree campaigns when they are not needed, and instead taking a deliberately nuanced approach.

Case Study

This case study describes how Lucozade Sport, the energy drink, engaged its UK target audience of grassroots footballers during the 2014 World Cup.

Case Study

This case study describes how Tata Gluco Plus, a challenger brand in the South Indian energy drinks market, overcame its carbonated beverage competitors by emphasising its non-carbonisation.

Case Study

This case study describes how Pocari Sweat, an isotonic drink brand in Singapore, used new technology to create a brand experience to increase plateaued sales and consumer engagement.