Get a demo Do I subscribe? News sign-up

Concentrates & cordials

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

26 results found
Sort by

Case Study

This case study describes how Ribena, an English origin brand of blackcurrant-based uncarbonated and carbonated soft drinks, promoted its new drink variant to restaurant customers in Malaysia by using a branded card as its new advertising platform.

Case Study

This case study shows how Paper Boat, a beverage brand, stood out in the cluttered Indian beverages market with an emotionally-charged campaign.

Case Study

This case study describes the launch SQUASH'D in the UK, a new concentrated drinks brand owned by Robinsons, which took inspiration from tech companies.

Case Study

This case study describes the launch of a new super-concentrated squash variant by Robinsons in the UK.

Article

This event report looks at two techniques – co-creation and humour – that marketers can use to reach different age groups within the children's market.

Article

This Company Profile from Euromonitor provides key details and analysis of Suntory Ltd. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.

Case Study

This case study describes how Tang, the soft drinks brand owned by Mondelez, targeted children in the Philippines with a sustainability message to increase brand loyalty.

Case Study

This case study describes the launch of a product variant, MiO Sport, a sports drink version of a new beverage mixer by Kraft, targeting men aged 18-34 in Canada.

Case Study

This case study describes a campaign in the US by Kool-Aid, a beverage brand owned by Kraft, which sought to convert passive awareness of the brand into sales by targeting mothers on social media.

Case Study

This case study describes a campaign in the Philippines by Tang, a beverage brand owned by Mondelez, which targeted and aimed to empower children with a recycling drive.

Case Study

This case study describes a campaign in Canada by Kraft, to launch a new beverage product, MiO.

Case Study

This case study discusses how Schweppes, the beverage brand, launched a new campaign aimed at capturing the younger generation in Australia.

Case Study

This case study looks at how research contributed to the Canadian launch of MiO Liquid, a fruit flavoured water enhancer from Kraft.

Case Study

Brand awareness and penetration of Bottlegreen's cordials were low in 2007, although repeat purchase was high.

Case Study

In the UK, Britvic, a drinks maker wanted to reclaim their position as pre-eminent squash makers and lessen their reliance on retailer price pressure.

Case Study

In 2010, Tang Philippines, the powdered beverage brand owned by Kraft, faced the stiff challenge of turning around a declining business and reclaiming category leadership from Nestlé's newcomer ice tea brand, Nestea.

Article

This Admap article contains eight downloadable charts representing the highlights of recent Nielsen data on the cold drinks category.

Article

The link between Robinsons and Wimbledon is one of the most enduring associations in sports sponsorship, extending to over 70 years.

Case Study

In the 1990s Cadbury Schweppes Americas Beverages' subsidiary Snapple Beverage Corporation, long known for its quirky advertising, underwent a series of ownership changes that led to the brand losing its focus.

Case Study

CPM Field Marketing's campaign for GlaxoSmithKline, promoting the Lucozade and Ribena drinks brands, won silver in the field marketing category at the 2006 DMA Awards.

Article

In this interview with Andrew Marsden, Britvic's marketing director, he states that the biggest problem facing advertisers is locating audiences, however he contends that it is more complex than just media fragmentation.

Case Study

This paper describes how Vimto, a product which had long enjoyed high acceptance in the North of England, devised a TV campaign that successfully introduced the brand to the South, particularly the London area.

Case Study

The objectives were to increase brand awareness and a propensity to buy among main shoppers with children.

Case Study

1987-95 brand-building TV campaign for Ribena, using the `Ribenaberries'. Results: short-term: decline in perceptions of core Ribena brand strengths arrested (Millward Brown tracking); build in volume and price premium (Nielsen); long-term: overall volume growth1987-91 sustained at higher level 1991-5 (Nielsen); higher share maintained, of blackcurrant health drinks, of the wider dilutables market (volume and value); price premium sustained.

Case Study

In 1981, trade research suggested that there would only be room in the squash market for 2 brands plus own label.