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Carbonated soft drinks

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Case Study

This case study describes how Postobón, the soft drinks company, launched a new musician to then launch a grapefruit soft drink in Colombia.

Case Study

This case study shows how Coca-Cola, the carbonated drinks brand, achieved massive earned media support in the Middle East by tackling prejudice with an online video-led campaign.

Case Study

This case study shows how Coca-Cola, the carbonated drinks company, developed a community action platform for youth in the Middle East thus increasing its brand equity.

News

DANANG: Staying close to the consumer, both literally and metaphorically, is crucial to the growth plans of Tan Hiep Phat Beverage Group, the Vietnamese soft drinks business that is aiming to increase revenues sixfold over the next decade.

Case Study

This case study describes how the soft drinks brand Coca-Cola targeted millennials in Tier-2 and Tier-3 cities in India, despite limited internet penetration, by repurposing existing content.

Case Study

This case study explains how Coca-Cola used social media to send a message against prejudice in the Middle East, during Ramadan.

Article

This case study describes how the soft drinks brand Sprite used a search-based, real-time content strategy to increase brand penetration in India.

Case Study

This case study explains how Coca-Cola used a transmedia branded content platform to win back 'share of heart' with mothers in Morocco.

Case Study

This case study describes how soft drink brand Pepsi created a digital soap opera to build brand love and grow in Colombia.

Case Study

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.

Article

This event report details how Coca-Cola, the soft drinks manufacturer, is driving value from data.

News

NEW DELHI: Coca-Cola sees "huge opportunities" in India as it ramps up its innovation process and prepares to introduce a range of new products it believes will change the perception of the company.

News

GLOBAL: Brands that step out and espouse values risk being caught in the crossfire of 2017's polarised consumers, but Coca-Cola's new CEO, James Quincey, believes it is a risk worth taking.

News

TORONTO: Coca-Cola, the soft drinks giant, is aiming to engage consumers at truly "decisive" moments in the purchase journey, such as when consumers are building online shopping lists.

Article

This event report outlines how Coca-Cola, the soft-drinks giant, is aiming to strike a balance between precise targeting and reaching consumers at scale.

News

NEW DELHI: Pepsi has started to label its cans and bottles in regional Indian languages in an attempt to attract local consumers – a first for any multinational.

News

ORLANDO, FL: Dr Pepper Snapple Group, the soft drinks manufacturer, is seeking enhanced metrics to help maximise the impact of its marketing spend.

News

ATLANTA: Beverages giant Coca-Cola is restructuring its senior marketing team in a move that will see the departure of Global CMO Marcos de Quinto, who has been responsible for the company's "One Brand" strategy.

Case Study

This case study details how Orangina, the Suntory-owned French juice drink, reversed a decline in sales in the UK by calling back to the brand's history, harnessing its vibrancy and restoring its premium status.

Case Study

This case study explores how Cawston Press, a British soft drinks manufacturer, was capable of increasing sales with its promotion of taste and excitement in a commoditised sector.

Case Study

This case study describes how Coca-Cola, a carbonated beverage company and brand, sold to Canadian teenagers by tapping into behaviour they were already doing.

News

NEW YORK: PepsiCo faces significant innovation challenges ranging across every aspect of its business, from manufacturing to distribution to marketing, according to two of the snack food giant's top executives.

Article

This event report outlines how Mountain Dew, the beverage brand owned by PepsiCo, is leveraging the power of virtual reality.

Case Study

This case study describes how Coca-Cola used the power of social media to send a message against prejudice in the Middle East.

Case Study

This case study describes how Coca-Cola created a purposeful community improvement platform as a way to win more brand love and affinity with teens and youth in the Middle East.