Sam Peña-Taylor, Event Reports, Omnishopper International Conference, November 2017
Coca-Cola launched Vio, a water brand, in Germany 10 years ago; in its rise, the brand learned to capitalise on the blurring in the water category from a necessary product to one that consumers should enjoy.
Nikshit Shetty and Aunkita Dey, WARC Media Awards, Entrant, Effective Channel Integration, 2016
This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.
Direct Marketing Association - US, Certificate, DMA International ECHO Awards, 2016
This case study describes how Sparkling Ice, one of the fastest-growing non-alcoholic beverage brands in the US, reached its core demographic and beyond by turning away from traditional advertising to digital and social.
Pieter-Paul von Weiler and Heleen Hidskes, The Communications Council, Grand Effie, 2017
This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.
This report provides an overview of the global hot drinks industry, examining the performance of hot drinks comparatively, leading companies, growth brands, and trends shaping the development of the market.
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
Euromonitor Strategy Briefings, September 2016
This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.