The most successful CPG brands operating in China have adjusted their operations to take account of increased consumer spending power and the growth of omnichannel retail, according to consulting firm McKinsey.
Location data showing not just where someone is now but also where they’ve been in the past can be a highly effective way for advertisers to “nudge” consumers towards making a purchase, according to a new report from global media ...
MUMBAI: Hindustan Unilever is using its detergent brands to initiate “serious conversations” with consumers on subjects ranging from the financial empowerment of women to the fear of failure, a leading executive has said.
NEW DELHI: US streaming giants Amazon and Netflix are tapping into Indian viewers’ preferences for local content and, more specifically, regional language content as internet penetration spreads beyond the cities and into rural areas.
MUMBAI: As online content becomes a more popular strategy in India, marketers must emphasize content localization as they expand into rural areas, according to one of the country’s top agency executives.
MUMBAI: The TV will continue to be the focal point for family entertainment in India for some years yet, according to an industry figure, even as increased internet penetration and smartphone ownership are altering the media landscape.
Albrecht Kúfner and Greta Baisch, ESOMAR, Big Data World, November 2017
Facebook, the social networking service, looked into local shopping habits across a number of markets and the need for a mobile-friendly digital presence, by integrating survey data with Facebook's internal data to maximize insights.
LONDON: A majority of British people believe that big brands should do more to show their commitment to local areas – which are becoming more tightly drawn – but almost half are sceptical of businesses that do so.
Anna Hamill, Event Reports, Retail Congress Asia Pacific, October 2017
This article outlines five key consumer and economic trends brands should watch for in Asia in 2018, including the rise of India and Indonesia, premiumization, segmentation and the ongoing China slowdown.