Get a demo Do I subscribe? News sign-up

Social media planning & buying

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

126 results found
Sort by

Article

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Article

This article explores the reading and thinking surrounding Sina Weibo, a popular Chinese micro-blogging platform allowing users to post, share and explore Chinese-language content, but which also finds itself under pressure to censor unfavourable content by China's government.

Article

Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.

Article

United Airlines, the air carrier, has successfully increased employee advocacy on social media through taking a rigorous approach to driving this activity.

Article

Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.

Article

Prudential, the financial-services provider, has leveraged an influencer strategy as it seeks to engage consumers in new ways.

News

VENICE, CA: Snapchat is casting around for ways to generate user growth and ad revenue, with reports indicating some bold steps may be in the pipeline.

News

LONDON: Influencer relations are a higher communications and marketing priority for the UK luxury sector than traditional media relations, according to a survey of industry specialists.

Article

This article explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

Article

This paper explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching two billion users every month.

News

SAN FRANCISCO: Instagram, the image-sharing platform owned by Facebook, has rolled out a new feature that lets users follow hashtags in the same way they follow friends.

Article

Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages.

Research Paper

Channel 4, a British public-service television broadcaster, conducted research into viewer behaviours and new technologies, which helped inform a new digital strategy.

News

LONDON: Leading brands, including Mars and Adidas, have once again pulled their advertising from YouTube, this time following claims that their ads were appearing on videos that are being viewed by paedophiles.

Article

This event report addresses how RESTASIS, a dry-eye treatment, secured various benefits from establishing a presence on Facebook.

Article

Outlines six key techniques for measuring and improving social media campaigns to prove their value and secure buy-in from the C-Suite, using a campaign from global cinema brand National Amusements for the launch of a children’s movie.

Article

This article explores Google and Facebook's digital duopoly, as the two largest players in the digital advertising market are growing faster than any other competitors.

News

MENLO PARK, CA: Facebook is trialling a new approach to distributing publisher content that has the potential to significantly reduce the reach of non-promoted posts.

News

SAN FRANCISCO: Pinterest, the image-collecting site, has updated its Ads Manager function, which effectively enables advertisers of all sizes to target users with greater precision.

News

MENLO PARK, CA: Facebook is performing a beta test of an enhanced version of its Audience Insights API, which will allow brands to study users’ posts and comments with a view to giving advertisers greater insights.

News

HONG KONG/NEW YORK: Western luxury and fashion brands seeking to extend their reach in China must make their presence felt on Chinese social media platforms if they are to find success, according to a specialist industry insights firm.

News

NEW YORK: Social media and “advanced technologies” play increasingly important support roles in brands’ sponsorship activities, new research has shown.

Article

This article introduces three steps brands can take in order to harness the power of social to increase sales as the model begins to take off in Western markets.

News

LONDON: In the quest to break through online clutter, brands need to challenge the capabilities and restrictions of social media formats in order to surprise consumers with something new, an AKQA planner has said.

Article

This event report describes how social media has shifted from a new, largely uncharted medium that prized likes and shares, to a mature channel with big spend and accountability; as a result of the change, the need for a fresh use of social formats has never been more necessary.