Social media audiences
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News •
CHICAGO: For years, Facebook's stated aim has been to "give people the power to share and make the world more open and connected", but now the social media giant is placing much greater emphasis on building communities.
News •
GLOBAL: WhatsApp, the Facebook-owned instant messaging service, is emerging as an increasingly important platform for news coverage, according to a new global survey of more than 71,000 people.
News •
SINGAPORE: Almost a third (30%) of e-commerce sales across Southeast Asia are the result of consumer journeys which begin on social media, such Facebook and Instagram, and end on messaging apps, such as WhatsApp, new data has shown.
Article •
This article explores how brands can use the popularity of messaging apps and social media in Asia to drive more 'social commerce' sales.
News •
LONDON: Emotional validation is a key reason why British social media users post and share, according to new research which shows that interactions with a post provoke feelings of engagement, happiness, and acceptance.
News •
SYDNEY: An increasing number of Australian social media users are rejecting Facebook in favour of communicating directly with family and friends via messaging apps, such as WhatsApp and Snapchat, a new survey has revealed.
News •
BEIJING: China is set to become the most influential trendsetter in the world of mobile marketing and omnichannel integration, according to a senior figure in Tencent, creator of WeChat.
Article •
This article explores how Cambodia is becoming a new frontier of growth for multinational brands, and what marketers need to focus on to achieve success in the country.
News •
LONDON: Just a fifth (20%) of news readers in the UK are confident that the news they consume is real and a full 70% want social media companies to take more responsibility about the growing fake news phenomenon.
News •
LONDON: Instagram, the image-sharing platform, has been rated the worst social media site in terms of its negative impact on young people's mental health in the UK.
News •
LONDON: Facebook's suite of apps, including the flagship social network's own platform, WhatsApp, and Instagram, have pushed the communications and social media category to unprecedented dominance of the time users spend on apps, new research ...
News •
WASHINGTON: Six in ten US adults use social media for news, but trust in the medium is exceedingly low across supporters of both parties, while trust in traditional news organisations divides along partisan lines, Pew Research Center figures show.
Article •
This article considers the advent of live-streaming - most visibly launched with Facebook Live in the past year - and what brands can do to ensure they use it correctly.
Article •
This article shows how Pinterest is growing in influence and efficiency as a way of driving sales, due to the quality of engagement, rather than reach - a trend that brands can leverage to build a more direct dialogue with consumers through an effective connection strategy.
Article •
This article describes how Copa90, the football website, is preparing for the new media landscape that waits for the 2018 World Cup Finals in Russia.
News •
SAN FRANCISCO: Unlike Facebook, Twitter has found it hard to develop a large user base in emerging markets, so the messaging network is hoping that its launch of a new slimmed down and data-optimised version will remedy the situation.
News •
LONDON: Social media networks are currently under the spotlight as never before regarding content and trust, so marketers will note new research that suggests consumers place considerable trust in content from familiar brands.
Article •
This event report provides tips for marketers seeking to engage consumers on Snapchat, the mobile messaging app.
Article •
This webinar discusses how social media can help plan and amplify content and why the shape of social media conversations needs to be analysed to give a full picture of effectiveness.
Article •
This event report outlines how Nike, the sporting goods group, is using messaging apps to engage consumers.
News •
SAN FRANCISCO: Online consumers in the US now spend five hours a day using their mobile devices, an increase of 20% compared to the fourth quarter of 2015, according to a new study.
Article •
This article explores the reading and thinking surrounding the popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce;' while it is a hit in China, consumers in other parts of the world remain concerned about privacy.
News •
DALLAS: Some 29% of US broadband households get most of their news from social media platforms, such as Facebook and Twitter, although a slim majority of consumers feel that TV is more authentic than online video, a new study has found.
Article •
This article explores the current reading and thinking about Instagram, the Facebook-owned photo sharing platform, popular among celebrities and the public alike.
Article •
This report explores the online behaviour of students through a survey of 5,198 students - defined as those who responded that their current working status was 'in education'.