Article
•
WARC Best Practice, July 2019
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
•
WARC Best Practice, February 2019
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
•
WARC Best Practice, February 2019
Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.
Article
•
Tini Sevak, WARC Exclusive
In the last five years we have seen a global shift in where consumers are spending their time, with people spending on average over 11 hours a day consuming media in some form across platforms – which has affected how people find their news.
Article
•
WARC Category Intelligence, July 2019
Campaign updates and channel trends in WeChat.
Opinion
•
James McDonald, July 2019
Social media ad growth halved over the year to end-March 2019, according to WARC’s latest Global Ad Trends .
News
•
02 July 2019
Social advertising spend grew by 26.2% year-on-year in the first three months of 2019 to a total of $17.9 billion worldwide, and while this is the second-highest total in the format’s relatively young history, it was roughly half the growth ...
News
•
26 June 2019
Media companies in Australia have reacted furiously after a New South Wales Supreme Court judge ruled they are responsible for ensuring defamatory comments aren’t made on their Facebook pages.
Article
•
Geoffrey Precourt and Anna Hamill, Event Reports, Cannes Lions, June 2019
Gillette, the male-grooming line owned by Procter & Gamble, repositioned its brand in a courageous way that prompted a wider social debate.
News
•
13 June 2019
Following the release of the wildly popular gender-swap and baby filters, Snapchat, the photo sharing company saw weekly app downloads double, a sign that its user growth strategy through product innovation is working.
Research Paper
•
Joe Phua, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 242-254
This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes.
News
•
11 June 2019
People wanting to get onto social media is what is now driving internet penetration across Asia, where social usage is generally above the global average – to the point where one observer has described it as an “addiction”.
Article
•
Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019
With multiple changes afoot in digital, data privacy is just one in a number of areas with serious implications for the industry.
Article
•
Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019
In 2018, nearly a million people went online for the first time every single day, propelling the world’s internet population now to almost 4.4 billion.
Opinion
•
Aaron Goldman, May 2019
British Airways and Tesco have produced two of the UK’s best performing TV ad campaigns of the year to date.
News
•
31 May 2019
Twitter, the social networking service, is finding that key cultural trends, sporting events and religious festivals are major drivers of growth in Asia-Pacific, a region that a senior Twitter executive has described as a “huge growth ...
News
•
31 May 2019
Britons are spending more time online than ever – estimated at around 50 days a year – yet they are increasingly concerned about the risks posed by the internet and support tighter regulation of social media sites, a new study has ...
Research Paper
•
Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Ivens and Alexander Brem, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 287-301
When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents.
Research Paper
•
Mohamed M. Mostafa, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 320-337
The exponential growth of user-generated social media content raises the possibility of using opinion mining techniques in tracking and monitoring consumers' preferences.
Opinion
•
Jerry Perez, May 2019
Mindshare China’s Jerry Perez explains how the role of influencers in China is evolving. Influence is inherently social.
Article
•
Video Advertising Bureau, Research on WARC, May 2019
Details findings from a recent study and research into YouTube's history with brand safety issues and why ensuring brand safety is such a challenge on the platform.
News
•
10 May 2019
The vast majority of internet users around the world lack confidence in what they see and read online, new research claims, with just 8% thinking that three-quarters or more of the information they get from social media is true.
Article
•
Alex Brownsell, WARC Exclusive, May 2019
Instagram presented new research into how consumers use the platform, and their expectations from brands and businesses advertising on the social network.
Article
•
Brian Carruthers, Event Reports, Advertising Week Europe, March 2019
Advertisers shouldn’t think in terms of gamers as a target market – they need to get more granular and understand the different segments within this audience.
Research Paper
•
Erick Morales Dondé, ESOMAR, Latin America, 2019
De La Riva Group, a market research company, describes the four stages to creating a successful digital laboratory, which allows for testing territories of communication in social networks.
