Article
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WARC Best Practice, January 2020
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
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WARC Best Practice, January 2020
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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WARC Best Practice, January 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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AdSpark, Research on WARC, May 2020
A deep dive into how the Filipino identity is seen through, and shaped by, the COVID-19 pandemic.
Article
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Didrik Svendsen, WARC Exclusive, May 2020
Advice on how to work with influencers to deliver consumer engagement both during and after the COVID-19 pandemic.
Article
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Jennifer Quigley-Jones, WARC Exclusive, May 2020
Offers advice on how to work with influencers on online video platforms like YouTube and TikTok during the COVID-19 lockdown.
Article
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Research on WARC, May 2020
Provides insights into the outlook of Indians towards the COVID-19 pandemic, the changing consumer sentiments, and evolving media consumption in India.
News
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29 April 2020
The fact that online activity has increased everywhere during lockdown is no surprise – figures show almost half of internet users spending longer on social media – but marketers may be more interested in how much of this new behaviour sticks after ...
Article
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Mobbie Nazir, WARC COVID-19 Series, April 2020
Explores the ways in which coronavirus is changing social media marketing.
News
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27 April 2020
In these difficult times when so many people around the world are required to self-isolate at home, keeping in touch remotely has never been so important, which is why Facebook is ramping up its video-calling features across several platforms.
Article
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Fabernovel, WARC Best Practice, April 2020
Sina Weibo played a central role during the COVID-19 crisis, during which Chinese consumers flocked to express themselves, seek reliable information and debate over hot topics that were viewed over 12.4 billion times.
Article
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Sam Peña-Taylor, WARC COVID-19 Series, April 2020
Influencers are finding new roles during lockdown and can help shape brand responses to the coronavirus.
News
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21 April 2020
UK consumers have had enough of rubbish social media content and want to spend less time scrolling through it, a new study claims.
News
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21 April 2020
As India enters its fifth week of a nationwide COVID-19 lockdown, social media use has rocketed, according to a new study, and with many marketing campaigns and product launches on hold, brands are looking to influencers to stay in touch with ...
News
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14 April 2020
A majority of consumers believe that brands are responding appropriately to the COVID-19 crisis on social media, but room for improvement remains, according to figures from Shareablee.
Article
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Geoffrey Precourt, WARC COVID-19 Series, April 2020
Research by Shareablee, the social-media intelligence provider, has shown that brands can inject humor into their marketing efforts, but must do so with a suitable degree of caution due to the sensitive climate relating to COVID-19.
Opinion
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Rob Trono, April 2020
Fake news, online harassment, extremism – digital platforms are invariably at the centre of such activities and that’s because of the flaws inherent in their design.
Article
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WARC COVID-19 Series, April 2020
Explores how concerns are growing for most, how behaviors are changing, and how attitudes towards advertising are twofold as a result of the coronavirus.
News
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06 April 2020
Over two-thirds (68%) of people say they’re searching online for COVID-19 updates – which makes it the most popular online activity, according to a GlobalWebIndex survey.
Research Paper
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GWI, WARC COVID-19 Series, April 2020
Details data collected by GlobalWebIndex between March 25-30th in the US and UK, dedicated to media, news consumption, and sport in the coronavirus outbreak.
Article
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WARC Best Practice, April, 2020
Provides marketers with information and guidance about short-form video.
Article
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Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
This article focuses on consumer–brand relationships in the social media environment and suggests a typology of the benefits and costs consumers perceive when interacting with social media brand pages.
News
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26 March 2020
The impact of COVID-19 is transforming millions of lives, and also causing a profound and possibly lasting change in the behaviour of business and consumers, a new study predicts.
News
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26 March 2020
The demand for paid ads on Facebook is decreasing as brands respond to the uncertain economic situation, according to new data from Socialbakers.
News
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25 March 2020
What began as a voluntary reduction of physical contact with other people has, in recent days, become an order for around a fifth of the planet as lockdown leaves video calling the only hope for social interaction – riding this wave is a ...
