Matthew Carlton, Event Reports, YMS18, March 2018
Snapchat users tend to be very active on the platform, but unlike other social media platforms, they don’t accrue many followers and much of their interaction is with close friends – so brands need a different strategy.
LONDON: Despite current concerns about alleged misuse of customer data by some companies, a new survey has found that a surprisingly large proportion of British consumers would allow brands to sponsor their photos on social media.
LONDON: Amnesty International, the human rights group, has accused Twitter of failing to prevent online violence and abuse against women, which is preventing many women from expressing themselves freely on the social platform.
BOSTON: False news spreads far faster and wider on Twitter than the truth, according to a new academic study, which also suggests that people, not bots, are the prime culprits when it comes to the proliferation of misinformation.
WASHINGTON DC: A large majority of Americans continue to use Facebook (68%) and YouTube (73%), but social media platforms like Snapchat and Instagram are especially popular among young consumers aged 18 to 24.
Reynold D’Silva and Aoi Tanaka-Ivanovic, WARC Exclusive, February 2018
Suggests how brands can take advantage of the online customer journey, especially social media, to inform automotive purchases, including examples of campaigns from India, Philippines, Korea, Australia and Thailand.
NEW YORK: Social media platforms, already under pressure to tackle the issue of fake news, are facing a new wave of anger as trending algorithms surfaced conspiracy theories about the Parkland school shooting where 17 students were killed last ...
MANILA: A 12 month multi-university study into fake news in the Philippines has uncovered widespread use of fake Facebook and Twitter accounts by professional PR and advertising firms working for political interests during the 2016 elections.
BOSTON: Online consumer reviews inevitably include some that are negative and potentially damaging to a brand’s reputation, but new research has found that a swift response from management can actually boost average online ratings.
Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.