Article
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WARC Best Practice, February 2019
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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WARC Best Practice, February 2019
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
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WARC Best Practice, February 2019
Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.
Research Paper
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Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Ivens and Alexander Brem, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 287-301
When implementing social media strategies on Facebook brand pages, companies focus on factors that prompt electronic Word-of-Mouth (eWoM) about brand contents.
Research Paper
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Mohamed M. Mostafa, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 320-337
The exponential growth of user-generated social media content raises the possibility of using opinion mining techniques in tracking and monitoring consumers' preferences.
Opinion
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Jerry Perez, May 2019
Mindshare China’s Jerry Perez explains how the role of influencers in China is evolving. Influence is inherently social.
Article
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Video Advertising Bureau, Research on WARC, May 2019
Details findings from a recent study and research into YouTube's history with brand safety issues and why ensuring brand safety is such a challenge on the platform.
News
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10 May 2019
The vast majority of internet users around the world lack confidence in what they see and read online, new research claims, with just 8% thinking that three-quarters or more of the information they get from social media is true.
Article
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Brian Carruthers, Event Reports, Advertising Week Europe, March 2019
Advertisers shouldn’t think in terms of gamers as a target market – they need to get more granular and understand the different segments within this audience.
Article
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Alex Brownsell, WARC Exclusive, May 2019
Instagram presented new research into how consumers use the platform, and their expectations from brands and businesses advertising on the social network.
Research Paper
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Angel Heredia Chía, Omar Schoijet and Ana Victoria Garcia, ESOMAR, Latin America, 2019
Twitter, a social networking service, detected the most relevant conversations held on its platform over the course of a year in Mexico to uncover user insight.
Article
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Research on WARC, Ipsos Connect, Q1 2019
Trends in internet usage, tech ownership and the connected home in Great Britain in Q1 of 2019.
Research Paper
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Erick Morales Dondé, ESOMAR, Latin America, 2019
De La Riva Group, a market research company, describes the four stages to creating a successful digital laboratory, which allows for testing territories of communication in social networks.
Article
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Research on WARC, April, 2019
Provides a better understanding of the initial signals on how Generation Z will be different to, or the same as, previous generations.
News
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08 April 2019
Facebook’s ad targeting algorithms automatically skew the delivery of ads based on race, gender and other characteristics, even when advertisers specify they want to reach a broad and neutral audience, a new academic study has found.
Research Paper
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Chang-Dae Ham, Joonghwa Lee, Jameson L. Hayes and Young Han Bae, International Journal of Market Research, Vol. 61, No. 2, 2019, pp. 157-177
Increasingly, consumers are simulcasting branded content across multiple, interconnected social media platforms creating a complex social media ecosystem.
News
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26 March 2019
Almost two thirds of internet users in the UK and US are sharing content and recommendations using private messaging apps, new research suggests – a greater proportion than use public social media or word of mouth.
News
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08 March 2019
India is a key driver of growth for Twitter in Asia Pacific and the social networking service expects cricket fans’ use of the platform during the forthcoming Indian Premier League (IPL) tournament to provide useful behavioural insights for ...
Research Paper
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IAB, February, 2018
Outlines a study conducted in the US on Personal Prime Time that focuses on the consumer journey by mapping the when, why, and how through which consumers are creating their own Prime Times, the moment of high value and high engagement, across content and devices throughout their day.
Research Paper
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IAB, June, 2018
Provides brand marketers and publishers with a global benchmark and insights into the value of live streaming to engage with global audiences.
Article
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Tania Yuki, WARC Webinars, March 2019
Tania Yuki, founder and CEO of Shareablee, uncovers five things every marketer must know before working with an influencer.
Research Paper
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Wai Ki Liang and David Corkindale, International Journal of Market Research, Vol. 61, No. 1, 2019, pp. 50-63
The influence of electronic Word of Mouth (eWOM) on consumers' perceptions of price, allowing for consumers having different price acceptability levels, was examined through nine online experiments.
News
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28 February 2019
Facebook, the social media giant, is taking active steps to encourage teenagers to consume content in more mindful ways.
News
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20 February 2019
Family-orientated content, a need to engage with social and political issues, and a surge of interest in haircare are among the trends that could be of importance for retailers this year.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Facebook, the social media giant, is taking active steps to encourage teenagers to consume content in more mindful ways.
