Article
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WARC Best Practice, October 2018
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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WARC Best Practice, October 2018
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
Article
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WARC Best Practice, September 2018
Explores the current reading on the topic of marketing on Facebook - the best used social network in the world, reaching over two billion users every month.
News
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14 November 2018
Rising nationalist sentiment in India and the cheap cost of data is behind the widespread sharing of fake news in the world’s largest democracy, a major study by the BBC has found.
Article
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Research on WARC, Ipsos Connect, Q2 2018
Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q3 of 2018.
Research Paper
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Laurent Florès and Antoine Moreau, ESOMAR, Congress, 2018
Brands need to understand how consumers perceive them, but surveys and other methods for retrieving data are time consuming and expensive, so the participants in this study used social media to leverage the structure of relationships between brands and consumers.
Article
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Anil Thakraney, Event Reports, India Affiliate Summit, October 2018
Facebook groups offer an opportunity to target niche interest networks with higher engagement.
News
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08 October 2018
Instagram, the image-sharing platform owned by Facebook, is reported to be testing a feature that would allow it to share users’ precise location history with its parent company.
News
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04 October 2018
Bots and Russian trolls with political agendas are hijacking pop culture debates on social media on an industrial scale, new research claims.
Opinion
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Brían Taylor, October 2018
By its very nature, dark social is impossible to track. Jaywing's Brían Taylor explores the most common and most unknowable channel.
Article
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Research on WARC, October 2018
Introduces new insights on how to maximize marketing effectiveness with multicultural consumers through digital media by quantifying digital spend by ethnicity and race.
Research Paper
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Kyle Findlay, International Journal of Market Research, Vol. 60, No. 5, 2018, pp. 439-462
This article is concerned with qualitative descriptions of the morphological structure of Twitter interaction network topologies.
News
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19 September 2018
Almost half of UK adults have experienced some form of online harm, from spam emails to identity theft, according to data from Ofcom, while eight in ten worry about some aspects of going online.
News
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17 September 2018
OXFORD: Facebook is showing signs of a “mid-life crisis” as social media users aged 20 to 45 increasingly turn to messaging apps to share and discuss news with their real friends, according to an in-depth study.
News
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31 August 2018
GLOBAL: As a global study released this week alleges that Big Tobacco firms have targeted young people through social media influence campaigns, senior figures deny the allegations.
News
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28 August 2018
FOLKESTONE: Research on social networks and public health interventions in Honduran villages has potential implications for making influencer marketing more effective.
News
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27 August 2018
NEW YORK: FMCG giant Procter & Gamble (P&G) has applied to the US Patent and Trademark Office to trademark certain social media slang in an effort to target millennials, according to news reports.
News
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23 August 2018
SAN FRANCISCO: Social media is showing a trend towards smaller walled gardens, especially among young people, who appear to be seeking smaller platforms specific to their colleges, turning Facebook’s original strategy to find new advantages.
Article
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Brian Carruthers, Event Reports, Nudgestock, June 2018
Social networks are governed by some unexpected factors, including the genes of people you’ve never met, says Yale University’s Professor Nicholas Christakis, whose research has explored three different types of “social contagion”.
News
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20 August 2018
SYDNEY: Trust is crucial when using social media influencers, but advertisers continue to be tripped up by influencers’ previous activity and now face new challenges with the rise of computer-generated influencers .
News
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14 August 2018
SHANGHAI: Chinese people are significantly more invested in their online identities than their Western counterparts, which offers brands more opportunities to connect with increasingly savvy consumers, according to an expert in Chinese consumer ...
News
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08 August 2018
LONDON: A majority of young people in the UK think they have influence on their peers but few regard themselves as influencers on social media and many reject the ‘influencer’ label, new research shows.
Article
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Tom Doctoroff, WARC Exclusive, August 2018
Online identities in China are very different to those in the West – marketers should consider media consumption patterns, compartmentalised identities and individualism vs collectivism.
Opinion
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Juan Isaza, August 2018
Social media has changed dramatically from the last decade. DDB Latina's Juan Isaza examines the shift in how we use social.
News
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27 July 2018
DETROIT: When it comes to their interaction with social media sites, consumers are happiest about ease of navigation, mobile compatibility and site performance, but they are least satisfied with privacy protections and intrusive ads.
