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Case Study

This case study shows how Gatorade, a sports drink, used a popular Snapchat filter to increase sales and brand awareness in the US during the Super Bowl.

Case Study

This case study shows how Be the Match, a non-profit bone marrow research foundation, increased donor levels and brand awareness in the US by focusing on the hero-making appeal of saving a life.

News

LONDON: After a successful launch of its Spectacles device in the US, Snapchat is now offering the camera-enabled glasses for sale in Europe where customers can buy them from bright yellow vending machines, known as Snapbots.

Article

This article draws upon the teachings of the late Stephen King to argue that social can replace print media in building message attention for the subconscious brand recognition induced by TV.

Case Study

This case study explores how Deadpool, a 2016 Fantasy/Sci-Fi film, differentiated itself from the many other comic book action movies in the US.

Case Study

This case study shows how Guccy Guilty, a perfume brand, doubled its market share globally by teasing viewers to use different platforms to access the full content of its campaign.

Article

This event report provides tips for marketers seeking to engage consumers on Snapchat, the mobile messaging app.

News

NEW YORK: Even though Snapchat has more than 150m users and recently listed with a market valuation of $25bn, it seems advertisers prefer to allocate their budgets to Instagram by some distance.

News

NEW YORK: Digital adspend in the US is expected to grow 15.9% this year to reach $83bn, with Google and Facebook continuing to dominate the market, according to the latest forecast from eMarketer.

News

NEW YORK: Shares in Snap closed at $24.48 after the first day of trading on the New York Stock Exchange yesterday, up 44% on the IPO price and valuing the business at around $33bn, but leading agency figures were cautious about its future success ...

News

VENICE, CA: Snapchat is reported to be looking for new ways to differentiate itself from other social apps, including the launch of reality shows and augmented reality lenses, as a new study says that brand viewerships on the platform have ...

Article

This event report outlines how eBay, the ecommerce giant, has aimed to engage consumers on Snapchat, the mobile-messaging app.

News

VENICE, CA: Snapchat continues to develop its advertising offer, with the introduction of new products and greater targeting options which are likely to attract higher levels of spending in the year ahead.

Article

This event report provides details about how AOL, the digital content brand, is using Snapchat to engage with many of its key audiences.

Article

This article looks at the development and execution of UK supermarket Sainsbury's 3 minute stop-motion spot; the brand's previous efforts have been lauded for both creativity and effectiveness.

Article

This article provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Article

This event report details how Snap Inc., the technology and social media company, has focused on innovation in human storytelling with its Snapchat service.

Case Study

This case study shows how Kraft Foods, an American food producer, announced the biggest change in its popular Blue Box Kraft Mac & Cheese by not saying a word about it.

Article

This article aims to provide marketers with an overview of Snapchat, the photo and video messaging platform, that has recently opened up to publishers and brands, and now reaches 41% of 18-34 year-olds.

Case Study

This case study describes how Dunkin' Donuts, an American global donut company and coffeehouse chain, drove awareness and app downloads of its latest innovation, On-the-Go Ordering, with the help of a 360 campaign.

Article

This webinar aims to help marketers understand Snapchat and explains why it will become one of the most important channels for brands.

Case Study

This case study shows how Spectre, the James Bond movie franchise, promoted its launch by using Snapchat Discovery.

Case Study

This case study describes how the chewing gum brand 5 Gum used a multifaceted campaign to engage American teenagers.

Article

This article provides information and guidance on how brands can use Snapchat to engage young audiences, as well as case studies of successful campaigns.

Article

This event report looks at how marketers can best use Snapchat.