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Article

This article explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.

Article

This article shows how Pinterest is growing in influence and efficiency as a way of driving sales, due to the quality of engagement, rather than reach - a trend that brands can leverage to build a more direct dialogue with consumers through an effective connection strategy.

Article

This event report explains how Pinterest, the social network, is taking qualitative research outside the lab to better understand its growth markets.

Article

This event report looks at how brands can best use Pinterest, as outlined by the platform's marketing manager.

Case Study

This case study describes how IKEA, a home furniture retailer, ran a consumer competition with Pinterest to raise attention for its catalogue launch in the Netherlands.

Research Paper

Pinterest represents a new kind of social media that satisfies distinct purposes for female consumers, even as it opens up new opportunities for advertisers.

Article

This event report discusses an experiential campaign created by Westfield in the United States to capitalise on the synergies that exist between Westfield's target audience and the profile of Pinterest users.

Research Paper

This paper identifies the key drivers of sharability on the image-based social network Pinterest, by examining factors such as sharing behaviour, content type and the wider online search and sharing context.

Article

This event report discusses how Pinterest, the social content-sharing site, and similar platforms have influenced the strategy being pursued by Staples, the retailer, both online and offline.

Article

This article compares Instagram and Pinterest, social media platforms based on sharing images, and analyses how UK consumers perceive each.

Research Paper

This paper describes how Diesel, the clothing company, developed a Pinterest page to allow the brand to communicate a visual brand message.

Research Paper

This paper explores the potential for brands to engage with young American adults on the social networking site, Pinterest.

Article

The website Pinterest is growing faster than any other independent site in history, hitting 12 million monthly unique visitors in the US.

Article

Pinterest is a social network that takes the form of digital pin boards, created according to users' interests.