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Article

This article explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

News

BALI: With the rise of new platforms such as Instagram Stories and the challenges facing Facebook, change is set to be the only constant for social media marketers this year.

Article

Assesses the capabilities and limitations of Viewing, as well as its potential to enrich or complement Listening-based research.

Article

With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.

Opinion

With 2018 set to be a bigger year than ever for social media, Solberg Audunsson outlines what will be the biggest trends such as influencer audiences driving brands, sponsor tagging and Instagram’s one billion active monthly users.

Article

The Milwaukee Brewers, the baseball team, has a social-media strategy that leverages different platforms for distinct purposes.

Case Study

Aric Guité, the Canadian photographer, used imitation and Instagram to capture the attention of Toronto-based art directors.

Case Study

William Lawson's, a whisky brand, increased sales in Mexico by targeting men ages 18-24 with a 'no rules' message on social media.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q4 of 2017.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain Q3 of 2017.

News

SAN FRANCISCO: Instagram, the image-sharing platform owned by Facebook, has rolled out a new feature that lets users follow hashtags in the same way they follow friends.

Case Study

Fini, the Italian pasta brand, encouraged consumers in Italy to fry rather than boil pasta to show them that it could be cooked quickly.

Case Study

Virgin Holidays, a tour operator, redesigned its communications in the UK by using progress trackers and bespoke gifs to add excitement and reduce stress in the holiday booking process.

Case Study

Huawei, a telecommunications brand, created the 'From Snap to Shoot' campaign in Ireland to promote the Huawei P9 and its mission to reinvent smartphone photography.

Case Study

Smemoranda, the Italian school diary brand, increased awareness and halted its decline in market share by adapting its branding to the digital age.

Case Study

Facebook, a social networking service, created a beauty advertisers tooklit to help brands identify the effect of mobiles on UK shoppers.

Case Study

Cadbury, a British multinational confectionery company, drove desirability and urgency to purchase its creme egg product in the UK by inventing a whole new season: Cadbury Creme Egg Hunting Season.

Case Study

The Geological Survey of Canada (GSC) celebrated its 175th anniversary and increased interest in geology among young Canadians with zero media budget by telling stories on social media, focussing on Instagram.

News

LONDON/OXFORD: Social media advertising can be a highly effective channel for driving long-term brand impact, but the very best campaigns are those where the brands communicate in a personable and more human way, a new academic study has revealed.

Case Study

Garuda Indonesia Airlines, a premium airline operating international and domestic flights in Indonesia, improved its ROI for social media, paid search and email marketing by improving targeting.

Case Study

Huawei, a telecommunications brand, relaunched its brand in Europe with its ‘#BePresent’ Christmas campaign that built an emotional connection with its target audience.

Case Study

Turkcell, Turkey's largest telecommunications company, transformed from being a telecommunications brand to a lifestyle brand by tackling the problem of diabetes.

Case Study

Tate Britain, a British art museum, used the stories behind its paintings to make art accessible to everyone, particularly those who otherwise felt alienated by art and its associated culture.

Case Study

Cosmetics brand Maybelline communicated the efficacy of its new foundation to young Singaporean women leveraging the Snapchat filters they use daily.

Case Study

Telecommunications company Vivo in Brazil focused on mobile technology to leverage brand awareness with soccer fanatics and younger demographic on digital channels.