Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
Previously shopping mall giants Westfield focused only on its retail tenants, but by re-orienting around local communities and shoppers, the company has been able to create better customer experiences.
LG Pee, JJ Jiang and G Klein, International Journal of Market Research, Vol. 61, No. 2, 2019, pp. 178-194
Customer loyalty is vital to the survival of online stores. Many cross-sectional studies have shown that e-store loyalty is strongly affected by perceived website usefulness (PU) and satisfaction with a purchase experience.
The retail sector in Vietnam is expected to record double-digit growth between 2019 and 2024, according to a new report that coincides with further upbeat projections delivered at a retail conference in Hanoi.
India’s drinking habits are changing, driven by rising incomes and more relaxed attitudes, with the spirits sector forecast to grow rapidly in the short term and with both global and local brands cashing in.
India’s fast-expanding e-commerce market is set to be worth $84 billion within the next three years, as retail as a whole grows to be worth $1.2 trillion, making it Asia’s third-largest market, a new study forecasts.
Everyone shops – it’s part of the national consciousness – but it’s in a constant state of evolution and research suggests there are three key behaviours set to reshape and refine retail in the coming years.
Spending by consumers in the world’s second-biggest economy was up 6.2% last year, official figures show, but this growth was overshadowed by the slowdown in the country’s GDP figures for the fourth quarter of 2018.
Tom Pattinson, WPP Atticus Awards, Merit, 2018
Kantar Worldpanel, an international company dealing in consumer knowledge and insights, highlights what drives category growth, with surprising results in the respect that so few innovations attract new category buyers.
Stephane Roger, WPP Atticus Awards, Highly commended, 2018
Findings from the fourth edition of the Kantar Worldpanel e-commerce report, an international company dealing in consumer knowledge and insights, confirm that online grocery remains the hottest topic in FMCG retail.
This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising works.
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage