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Article

This article explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

News

JAKARTA: The number of online shoppers in Indonesia grew by almost half last year, as the country continues to embrace digital channels, but new research suggests most are spending relatively little.

Opinion

Brands enter people’s lives through myriad touchpoints, all of which contribute to building a bias toward the brand in the consumer’s mind – in other words, hooking them early.

Article

Explains the importance of the role of shopper marketing and looks at ways that brands can maximise their strategies in order to improve results.

News

SINGAPORE: Mobile commerce and in-store technology integration are two of the trends set to shape retail in Asia for 2018, as the region’s shoppers embrace shopping via smartphone.
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Article

Katherine Allmandinger, Manager of Strategic Insights Health & Wellness at Nielsen, explores the health and wellness trends happening across the store that are leading manufacturers and retailers to meaningful growth.

Article

Outlines retail trends shaping Asia, including mobile shopping, in-store technology, and innovative shopping experiences, with a focus on China and Indonesia.

Article

Outlines six key global retail trends and explores their impact on the fast–changing Thai retail landscape.

News

GLOBAL: Consumer attention is an increasingly scarce commodity in a fragmented media landscape and marketers may have to look beyond simple viewability or OTS metrics to measure this aspect of consumer behaviour.

News

LONDON: UK consumers’ views on Brexit shape their outlook on the economy and impact household spending in measurable ways, according to an analysis by Bank of England staff, although ultimately the circumstances of individual households are ...

Article

Smartphone technology has led to the consumer decision-making process merging its distinct moments into a Ubiquitous Moment of Truth.

News

CANBERRA: Sales of sport utility vehicles (SUVs) have overtaken those of traditional passenger cars in Australia for the first time, in a development that the country’s official automotive body has described as a “demonstrable shift in ...

Research Paper

Some thought leaders suggest that human attention is becoming so scarce that it will become a market currency unto itself and future marketers will trade on attention as a measure of advertising success.

News

BEST OF 2017: As people shift between online and offline for both buying and browsing, it becomes more important than ever for marketers to understand their purchase journey, the ranking of WARC's most-read articles of 2017 suggests.

News

NEW YORK: The extent to which Amazon now completely dominates online retailing in the US has been confirmed in CNBC’s latest All-America Economic Survey.

News

HONG KONG: Malls that serve consumers’ daily needs are outperforming luxury malls and are catching the eye of  investors, new research shows.

News

NEW DELHI: Almost 90% of car sales in India are influenced by consumers going online to conduct research and watch videos, according to a new industry report.

News

SINGAPORE: Connected consumers in Asia Pacific are far more likely to make online purchases via their mobile devices than those in other parts of the world, new research shows.

Article

This article outlines five key consumer and economic trends brands should watch for in Asia in 2018, including the rise of India and Indonesia, premiumization, segmentation and the ongoing China slowdown.

News

KUALA LUMPUR: As Christmas approaches, brands should be aware that Asia’s mobile consumers spend more via Facebook in the final three months of the year, although spending and social habits differ across markets.

Article

Australian mums use social media, word of mouth, product recommendations and reviews to decide what to purchase, with the opinions of their kids and friends the most influential factors.

Research Paper

Facebook, the social networking service, looked into local shopping habits across a number of markets and the need for a mobile-friendly digital presence, by integrating survey data with Facebook's internal data to maximize insights.

News

BERLIN: Online fashion retailer Zalando has accumulated a vast trove of data which it is now exploiting to facilitate strategic marketing and merchandising for its partner brands.

News

SHANGHAI: Consumer confidence in China is at a ten year high, people have higher incomes than ever, more choices than ever – and marketers can’t think in terms of the “Chinese consumer” any more, according to a new study.

News

NEW YORK: “Reward” ads in gaming apps, which offer players free items to enhance their experience in return for interacting, are impactful on a variety of metrics, according to a study in the Journal of Advertising Research (JAR).