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WARC Best Practice, November 2018
Provides marketers with information and guidance about luxury brand advertising.
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WARC Best Practice, July 2018
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
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Stephen Whiteside, Event Reports, MMA Innovate Conference, October 2018
Lincoln, the auto marque, successfully leveraged 360-degree video and virtual reality (VR) in launching its 2018 Navigator sports utility vehicle.
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Brian Carruthers, Event Reports, MRS Luxury Research Conference, September 2018
British Land, the property developers, wanted to shift focus from office space to mixed-use residential buildings targeting Ultra High Net Worth Individuals – and understand what they wanted in a super prime property.
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Xiaotong Jin, Wei Xu and Yan Wang, International Journal of Market Research, Vol. 60, No. 5, 2018, pp. 531-546
This research aims to examine how power states and others' statuses interact to influence status consumption.
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Kim Mackenzie and Sharon Panelo, WARC Exclusive, August 2018
Outlines the findings of research conducted to build a picture of today's high-net-worth individuals (HNWI) in the fashion, jewelry, horology, duty free conglomerates, financial advisers, luxury publishers, travel, and luxury auto brands industries.
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11 June 2018
BEIJING/MILAN: Global sales of personal luxury goods, such as handbags and clothing, is expected to increase by 6-8 percent at constant currency rates this year to reach between €276bn and €281bn, according to new estimates from Bain ...
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24 April 2018
SHANGHAI: Wealthy Chinese students studying abroad are an increasing focus for luxury brands, with label-loving students acting as key opinion leaders and personal shoppers in international Chinese communities.
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21 March 2018
BEIJING: With Chinese consumers now making up almost a third of all luxury purchases globally, premium brands are having to turn their minds to China-specific engagement strategies.
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15 March 2018
HONG KONG: Affluent Chinese women have a different take on luxury from women elsewhere in Asia Pacific and even within this segment, Hong Kong women can have very different views from their mainland counterparts, research suggests.
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15 February 2018
NEW YORK: Luxury brands need to invest in brand building if they are to address changes in consumer perceptions and desires, new research suggests.
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19 January 2018
SHANGHAI: Sales in China’s luxury goods sector surged ahead in 2017, growing six times faster than in 2016, driven in large part by the spending habits of millennials, according to a new report from Bain.
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11 January 2018
MELBOURNE: Australia’s luxury retail industry is growing at more than 10% a year, with two thirds or more of all spending coming from Chinese shoppers.
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22 December 2017
SHANGHAI: A number of forecasts have warned of a slowdown in China’s economic growth next year, yet the country’s millennials appear unconcerned because almost three-quarters (70%) of them intend to spend more on luxury goods and ...
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J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
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30 November 2017
HONG KONG: Harrods, the luxury British department store, has no significant physical retail presence in China, yet it maintains a strong relationship with Chinese shoppers through a range of marketing techniques.
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12 October 2017
BEIJING: JD.com, the Chinese e-commerce group and a major rival to Alibaba, has launched a standalone online luxury platform that aims to help global brands to cater for China’s vast demand for luxury personal goods.
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Edwina Dunn, Market Leader, Quarter 4, 2017, pp. 16-16
This article looks at how to secure customer loyalty by appreciating them as individuals and communicating with them with relevance.
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31 August 2017
SHANGHAI: China’s most affluent young women are snapping up luxury sports cars as a symbol of their newfound wealth and status within Chinese society, according to new data.
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14 July 2017
SHANGHAI: Two thirds of China’s high net worth individuals (HNWIs) gave themselves gifts last year – and brands can leverage that mentality to enhance emotional connection, a new report suggests.
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31 May 2017
BOSTON/MILAN: Global sales of personal luxury goods are forecast to grow by between 2% and 4% in 2017, as higher spending in China and increasing consumer confidence in Europe offset a weaker outlook in the US and the rest of Asia.
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17 May 2017
ASIA PACIFIC: Wealthy Asian travellers like to shop for global luxury brands when abroad and to plan ahead, but new research shows that two thirds end up buying brands they've never heard of before.
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Euromonitor Strategy Briefings, March 2017
This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.
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06 March 2017
SYDNEY: Chinese personal shoppers, known as "daigou", have emerged as a powerful consumer segment in Australia, as more Australian brands head for the lucrative China market.
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03 February 2017
BEIJING: Luxury brands in the west are playing catch-up with their mainstream counterparts when it comes to leveraging digital, but they need to re-learn their approach when tackling China, a new report suggests.
