Article
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WARC Best Practice, June 2017
This article provides marketers with information and guidance about luxury brand advertising.
Article
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WARC Best Practice, April 2017
This article explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
News
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21 March 2018
BEIJING: With Chinese consumers now making up almost a third of all luxury purchases globally, premium brands are having to turn their minds to China-specific engagement strategies.
News
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15 March 2018
HONG KONG: Affluent Chinese women have a different take on luxury from women elsewhere in Asia Pacific and even within this segment, Hong Kong women can have very different views from their mainland counterparts, research suggests.
News
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15 February 2018
NEW YORK: Luxury brands need to invest in brand building if they are to address changes in consumer perceptions and desires, new research suggests.
News
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19 January 2018
SHANGHAI: Sales in China’s luxury goods sector surged ahead in 2017, growing six times faster than in 2016, driven in large part by the spending habits of millennials, according to a new report from Bain.
News
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11 January 2018
MELBOURNE: Australia’s luxury retail industry is growing at more than 10% a year, with two thirds or more of all spending coming from Chinese shoppers.
News
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22 December 2017
SHANGHAI: A number of forecasts have warned of a slowdown in China’s economic growth next year, yet the country’s millennials appear unconcerned because almost three-quarters (70%) of them intend to spend more on luxury goods and ...
Article
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J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
News
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30 November 2017
HONG KONG: Harrods, the luxury British department store, has no significant physical retail presence in China, yet it maintains a strong relationship with Chinese shoppers through a range of marketing techniques.
News
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12 October 2017
BEIJING: JD.com, the Chinese e-commerce group and a major rival to Alibaba, has launched a standalone online luxury platform that aims to help global brands to cater for China’s vast demand for luxury personal goods.
Article
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Edwina Dunn, Market Leader, Quarter 4, 2017, pp. 16-16
This article looks at how to secure customer loyalty by appreciating them as individuals and communicating with them with relevance.
News
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31 August 2017
SHANGHAI: China’s most affluent young women are snapping up luxury sports cars as a symbol of their newfound wealth and status within Chinese society, according to new data.
News
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14 July 2017
SHANGHAI: Two thirds of China’s high net worth individuals (HNWIs) gave themselves gifts last year – and brands can leverage that mentality to enhance emotional connection, a new report suggests.
News
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31 May 2017
BOSTON/MILAN: Global sales of personal luxury goods are forecast to grow by between 2% and 4% in 2017, as higher spending in China and increasing consumer confidence in Europe offset a weaker outlook in the US and the rest of Asia.
News
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17 May 2017
ASIA PACIFIC: Wealthy Asian travellers like to shop for global luxury brands when abroad and to plan ahead, but new research shows that two thirds end up buying brands they've never heard of before.
Article
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Euromonitor Strategy Briefings, March 2017
This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.
News
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06 March 2017
SYDNEY: Chinese personal shoppers, known as "daigou", have emerged as a powerful consumer segment in Australia, as more Australian brands head for the lucrative China market.
News
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03 February 2017
BEIJING: Luxury brands in the west are playing catch-up with their mainstream counterparts when it comes to leveraging digital, but they need to re-learn their approach when tackling China, a new report suggests.
Article
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Brian McGee, Event Reports, MRS Luxury Research Conference, September 2016
This event report details how GfK, a market research firm, has been examining why the luxury goods industry is forecast to remain in stagnation in high-growth and mature markets.
Article
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Jo Bowman, Event Reports, dmexco, September 2016
This event report explains how Mercedes-Benz, the luxury car manufacturer, worked with Amazon, the online retailers, to promote test drives of its new E-Class car.
Article
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Zara Stone, Event Reports, ClickZ San Francisco, August 2016
This event report addresses how Aston Martin, the luxury auto marque, is shifting gears to meet the changing needs of luxury consumers.
Research Paper
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Gong Sun, Steven D'Alessandro and Lester W. Johnson, International Journal of Market Research, Vol. 58, No. 5, 2016, pp. 711-732
Taking the case of China, this paper examines the relationship between different luxury value dimensions, and explores how these affect consumers’ purchase intentions.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, April 2016
This event report outlines how Moët Hennessy, which manufactures a range of premium alcoholic drinks, is responding to changing beliefs and behaviours around luxury.
Article
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Bob Shullman, Admap, July/August 2016, pp. 18-19
This article describes how US luxury marketers must have an intimate understanding of whom they are targeting with their products and campaigns.