Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance about luxury brand advertising.
Article
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WARC Best Practice, June 2019
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
News
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16 August 2019
Companies will need to think outside the brand box to win over the hearts and wallets of China’s young luxury shoppers, according to a new report by McKinsey.
Research Paper
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Fred Bronner and Robert de Hoog, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 430-446
Consumer behavior recently underwent three main developments: a shift from material purchases to immaterial experiences, a shift from signaling status and wealth by means of consumer behavior to signaling identity, and increased social visibility due to the growing importance of social media.
Opinion
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John Kenny, July 2019
The world famous, Nobel prize winning, behavioral economist, Daniel Kahneman has spent years reviewing and leading the whole literature on happiness research.
News
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19 June 2019
Gamification is a well-accepted essential of marketing to Chinese millennials, but this is no longer restricted to the online environment, as a visit to the gaming arcades in the nation’s malls will attest.
Article
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Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.
News
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31 May 2019
It is estimated that millennials account for two-thirds of all luxury spending in China and, in a development that will concern global brands, there are signs that these younger consumers are increasingly open to homegrown alternatives.
News
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15 April 2019
Since the enactment of China’s one-child policy in the late 1970s, nearly 180 million only children have been born.
Article
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Low Lai Chow, Event Reports, Ipsos PEEL: The Changing Face of The Asian Consumer, April 2019
Market research company Ipsos advises on how brands can better understand Asia's fast-evolving Gen Z, seniors and affluent demographics.
News
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21 March 2019
China’s luxury market recorded growth of 20% in 2018 for the second year in a row, according to Bain & Company’s latest survey of the market, but a slowdown is now inevitable.
News
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30 January 2019
Online luxury sales are forecast to grow significantly in Australia, a market where brands have up to now been focused on building a physical presence, thanks in part to the emergence of a younger buyer demographic.
Article
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Brooke Hemphill, Event Reports, Mumbrella Luxury Marketing Summit, December 2018
Australia’s luxury retail sector is thriving, even as mainstream retail brands struggle to maintain growth.
News
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07 December 2018
Shanghai has become the most expensive city for luxury living in Asia, according to a new study that also highlights the growing influence of women in the region’s luxury market, especially in China.
Article
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Euromonitor Strategy Briefings, November 2018
Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.
News
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19 November 2018
Luxury brands will need to focus on Chinese consumers over the next few years because they are expected to account for at least 45% of global sales by 2025, according to a new industry report.
Article
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Stephen Whiteside, Event Reports, MMA Innovate Conference, October 2018
Lincoln, the auto marque, successfully leveraged 360-degree video and virtual reality (VR) in launching its 2018 Navigator sports utility vehicle.
Article
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Brian Carruthers, Event Reports, MRS Luxury Research Conference, September 2018
British Land, the property developers, wanted to shift focus from office space to mixed-use residential buildings targeting Ultra High Net Worth Individuals – and understand what they wanted in a super prime property.
Article
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Xiaotong Jin, Wei Xu and Yan Wang, International Journal of Market Research, Vol. 60, No. 5, 2018, pp. 531-546
This research aims to examine how power states and others' statuses interact to influence status consumption.
Article
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Kim Mackenzie and Sharon Panelo, WARC Exclusive, August 2018
Outlines the findings of research conducted to build a picture of today's high-net-worth individuals (HNWI) in the fashion, jewelry, horology, duty free conglomerates, financial advisers, luxury publishers, travel, and luxury auto brands industries.
News
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11 June 2018
BEIJING/MILAN: Global sales of personal luxury goods, such as handbags and clothing, is expected to increase by 6-8 percent at constant currency rates this year to reach between €276bn and €281bn, according to new estimates from Bain ...
News
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24 April 2018
SHANGHAI: Wealthy Chinese students studying abroad are an increasing focus for luxury brands, with label-loving students acting as key opinion leaders and personal shoppers in international Chinese communities.
News
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21 March 2018
BEIJING: With Chinese consumers now making up almost a third of all luxury purchases globally, premium brands are having to turn their minds to China-specific engagement strategies.
News
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15 March 2018
HONG KONG: Affluent Chinese women have a different take on luxury from women elsewhere in Asia Pacific and even within this segment, Hong Kong women can have very different views from their mainland counterparts, research suggests.
News
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15 February 2018
NEW YORK: Luxury brands need to invest in brand building if they are to address changes in consumer perceptions and desires, new research suggests.
