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Article

Voice is growing apace, iProspect believes - this report explores some of the findings from the agency's recent research into the emerging technology.

News

SHANGHAI: Chinese consumers consider search a first port of call when making purchase decisions, but only 19% of search activity in the country is for brands or products, according to a new study by OMD China.

Case Study

The new mini SUV Audi Q2 was launched in Taiwan building strong brand awareness under competitive circumstances.

Article

Chinese consumers consider search a first port of call when making purchase decisions, but only 19% of search activity in the country is for brands or products.

Article

Six facts you may not know about China’s online advertising landscape; including the power of government influence, search, consumer attitudes toward advertising, and the power of Chinese online video platforms.

Case Study

Age UK Mobility, a mobility equipment supplier, increased organic sessions to its site by creating content that featured infographics and was based on historical data.

Case Study

Through data analysis, financial services company Nationwide identified first-time buyers and supported them in the process of buying a home in the UK.

Case Study

To maintain competitive advantages, fast food McDonald's promoted McDelivery in Singapore in partnership with Google.

Case Study

After the launch of its delivery service in South Africa, McDonald's maximised its delivery operations collaborating with Google Search.

Case Study

UK Royal Mint Bullion started a search strategy that would predict unforeseen moments that affected bullion investments.

Article

Voice-controlled devices, or bots, are going to fundamentally change the way consumers search for goods on the internet and marketers can make bots work for them.

Article

Examines Tactical SEO: The Theory and Practice of Search Marketing by Lee Wilson.

News

SAN FRANCISCO: Pinterest, the image-collecting site, has updated its Ads Manager function, which effectively enables advertisers of all sizes to target users with greater precision.

News

NEW YORK: Target, the retailer, is exploring the potential of visual search to enhance the shopper experience through a tie-up with Pinterest, the social media platform.

Article

Target, the retailer, believes that visual search offers a powerful way to encourage product discovery and enhance the shopper experience.

Case Study

The Canadian Down Syndrome Society (CDSS), a non-profit organization, created the 'Down Syndrome Answers' video campaign to better answer expectant parents' top-Googled questions.

Case Study

Cincinnati Children's Hospital (CCH), a Sports Medicine and Orthopaedics facility, used detailed targeting methods to reach its target audience in the US and provide the appropriate channels to give children the right care.

Article

This report looks at which metrics brands should be using for keyword research success.

News

MOUNTAIN VIEW, CA: As people increasingly turn to Dr Google for medical advice, the search engine will now offer users a medically verified screening questionnaire to “check if you’re clinically depressed”, the company has ...

Case Study

This case study explains how The Sun, the British newspaper, successfully introduced charges for a previously free fantasy football platform by using influencers and social media ads.

Case Study

This case study explains how Refugees Welcome, a German charity which advocates for refugees, used pre-roll YouTube ads and PR to help change opinions about refugees and generate donations.

Article

This case study describes how the soft drinks brand Sprite used a search-based, real-time content strategy to increase brand penetration in India.

News

LONDON: As the UK heads toward the polls, both the Conservative and Labour parties have increased search spending, though the former is by far the biggest spender, according to new figures.

News

NEW YORK: The topic of an article has significant impact on where readers find it, as new research shows lifestyle and entertainment stories see the majority of traffic coming from Facebook, while Google searches drive the majority of tech, sports, ...

News

AMSTERDAM: Online advertising expenditure in Europe topped €40bn in 2016, with central and eastern European (CEE) markets contributing more to growth than ever before, according to new data.