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Article

This article examines what publishers can learn from large internet companies like Google and Facebook to increase programmatic revenue.

News

SAN FRANCISCO: Google, the internet giant, is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase, even in offline stores, in a move that has sparked criticism for its impact on user ...

News

SINGAPORE: Two thirds of Singaporeans have a brand in mind when searching for financial services, a new study shows.

News

PHOENIX, AZ: L'Oréal, the beauty group, represents an instructive example of how brands can effectively leverage search data in tracking and responding to new trends, a leading executive from Google has argued.

Research Paper

This paper investigates whether a 'wisdom of the crowd' approach might offer an alternative to recent political polls that have raised questions about survey data quality.

News

NEW YORK: Digital adspend in the US is expected to grow 15.9% this year to reach $83bn, with Google and Facebook continuing to dominate the market, according to the latest forecast from eMarketer.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

News

NEW YORK: The number of global financing deals in ad tech companies is forecast to decrease by 17% to 343 by year-end 2016, compared with 414 deals in 2015, according to new analysis.

Article

This event report addresses how Google is helping brands understand and connect with the growing audience of Asian-American consumers.

Article

This event report outlines the approach that Alphabet Inc – the parent company of properties like Google.com, YouTube and Gmail – takes to building brands.

Article

This event report discusses how Google is going 'mobile first' to connect the next billion internet users, particularly in India and Indonesia.

Article

This event report looks at how brands and agencies are addressing the need to create more mobile-friendly content to engage with consumers.

Article

This event report outlines the approach Google is taking to data, as it seeks to increase collaboration between business and individuals.

Article

This event report looks at the main successes and failures which accompanied the launch of Google Glass, the pioneering wearable technology that offered digitally-connected eyewear.

Article

This event report considers some of the different approaches companies are taking with regards to technological innovation.

Article

This event report looks at how Google successfully adopted a person-to-person approach to B2B selling via social media, eschewing corporate pages in favour of one-to-one communications leading to sales meetings.

Article

This event report discusses the growth of internet and mobile usage in India, based on insights from leading executives from across the marketing and media ecosystem.

Article

This brief article describes the value of Google+, Google's social network and identity sharing tool, in bringing together disparate parts of Google's service.

Article

This report describes how Nestlé is approaching connecting online and offline marketing, including partnering with Google to name an iteration of the technology company's mobile phone operating system after KitKat, the chocolate bar owned by Nestlé.

Article

This event report shows how major tech firms are facilitating the trend towards personalisation. Google is one example, as it attempts to create systems capable of learning the interests of its users and reflecting their tastes accordingly.

Article

This brief article summarises the challenges and implications for marketers following the launch of Chromecast, a dongle from Google that allows users to stream content to their TVs.

Article

This article provides a summary of what Google Glass is, what expectations are for its uses and how it is likely to affect out-of-home (OOH) marketing.

Article

This report, from a mobile marketing conference organised by trade body IAB UK, covers creative and platform strategy, as well as privacy issues.

Research Paper

This paper explores learnings and best practices that have been found from pilots leveraging the Google+ social network for consumer insights research.

Article

A round-up of presentations from Measuring Advertising Performance (MAP) 2013 – a conference organised by Warc and featuring latest insights on planning, measuring and executing great ad campaigns.