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Case Study

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

Case Study

This case study explains how Babybel, the snacking cheese, created a new brand character to engage children and teenagers in Europe.

Case Study

This case study explains how Kofola, a cola drink brand, connected with young people in Slovakia and the Czech Republic through a series of online videos.

Case Study

This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

Case Study

This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.

Case Study

ZUNO was launched as an online, "no-frills" bank in the Slovakian and Czech markets.

Case Study

Rather than offer a direct anti-smoking message, this campaign celebrates the ability of ex-smokers to stay away from tobacco.

Case Study

Unilever wanted to increase loyalty to its Cif and Domestos household cleaning brands in the Czech Republic and Slovakia.

Research Paper

The Financial Intelligence "FQ" test conducted by ING (and Epiphany) measures the financial literacy of consumers and how this influences their attitude, behaviour and emotional wellbeing.

Case Study

PACCAR Parts is a division of PACCAR and is responsible for the after-market parts supply of PACCAR truck brands (including DAF).

Case Study

This campaign launched Union as the 10th car insurance company on the Slovakian mandatory car insurance market.

Case Study

As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.

Case Study

Amongst oral care brands in Europe, the gum care segment was underdeveloped, accounting for only 7%. However, 48% of adults claim to suffer from bleeding gums, but the general perception is that this is not a problem.

Case Study

In 2005, adidas launched a through-the-line campaign to reinforce its position as the number one football brand.

Case Study

Breaking with category communication standards, coming up with insightful strategy and connecting with consumers on an emotional level allowed Discreet to win over the Central and Eastern European marketplace.

Case Study

Magnum is an icon of indulgence for modern, sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004.

Case Study

With objectives of attaining 10 percent higher awareness, brand positioning, and market share, Generali launched its “Under the Wings of the Lion” insurance campaign in Central and Eastern Europe (CEE).

Case Study

In 2004, adidas launched a new brand voice to capture the hearts and minds of sport lovers.

Case Study

The success of the campaign 'New Eyes V' was based on introducing the high-end camera brand Olympus to young and fashionable buyers.

Case Study

In 2003 - twice as old as its segment’s average - the Yaris was beginning to fear aging. On the eve of its 5th anniversary, Toyota decided it needed a new campaign to defy the expected fate of its smallest model.

Case Study

In 2002, Nissan is close to completing its 'revival plan', designed after the company suffered a serious downturn in the late 90's.

Case Study

The launch of the new Mazda6 in the all-important “family” segment was much more than just the launch of the new car.

Research Paper

The following paper describes developments in business-to-business research in the Czech and Slovak republics and provides two case studies focusing on customer satisfaction surveys and their impact on the market place as examples.

Research Paper

This paper is based on a completed study conducted in 1996 and 1997 in Poland, Hungary, the Czech Republic and Slovakia.

Research Paper

This paper is analysing the micro-economic behaviour of households in seven post-Communist societies: Poland, Czech Republic, Slovakia, Hungary, Ukraine, Belarus and Russia.