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Case Study

This case study describes how domestic violence in Serbia was brought out of the shadows and into the public eye by the B92 Fund.

Case Study

With this campaign, Fund B92, the non-profit arm of a media company, set out to raise public awareness of the poor state of Serbia's neonatal care and, in particular, to attract business donations to purchase 100 new incubators to replace the existing ones that were 40-50 years old.

Case Study

Incubators in Serbia were insufficient and 40 years old. The death rate for prematurely born babies exceeds 60%.

Case Study

As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.

Case Study

This campaign promoted Argeta Junior, a new sub-brand of Argeta, a pâté popular in the Adriatic region.

Case Study

This campaign, the Grand Prix winner at the 2010 EACA Care Awards, highlighted the problem of poverty in Serbia, which had left up to 500,000 of the population starving.