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Case Study

This case study shows how Pedigree, a dog products brand, promoted its social platform and increased brand equity in Russia by focusing on the social misconception towards people with Down Syndrome.

Case Study

This case study explains how S7 Airlines, the Russian airline, used a video published on social media to increase international awareness of its brand and grow ticket sales.

Case Study

This case study shows how the Cheburashkini Brothers, a dairy products brand, established itself in Russia, to become one of the leading brands in the premium dairy products market.

Case Study

This case study explains how drinks company Red Bull used video to launch a new energy drink co-branded with motor fuel brand G-Drive in Russia.

Case Study

This case study explains how chocolate brand Ritter Sport used a joke to launch four new flavours in Russia when it had a very small media budget.

Case Study

This case study explains how Barni, a confectionery brand owned by Mondelez, increased sales in the New Year period in Russia by inspiring children to make gifts.

Case Study

This case study explains how sports brand adidas deepened engagement and brand loyalty among young, male football enthusiasts aged 14-25 in Moscow, Russia.

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This case study explains how J7 Tonus, a Russian drinks brand owned by PepsiCo, used a receipt promotion to increase sales.

Case Study

This case study explains how internet and technology company Google used a live reading event broadcast online to build a connection with Russian culture and people.

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This case study explains how Weber Vetonit, a building materials company, introduced a new piece of software to reduce costs and increase sales in Russia.

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This case study explains how Kinder, the chocolate brand, promoted its new range of toys found in the chocolate eggs in Russia with a mobile app that brought the toys to life.

Case Study

This case study explains how coffee brand Jacobs used a pop-up cafe in Moscow, Russia, to build awareness and loyalty among people aged 20-45.

Article

In this article, the author highlights the opportunities for international brands looking to invest in the Russian market.

Case Study

This case study describes how Google, the internet search company, improved its reputation in Russia by celebrating one of the country's most famous novelists, Leo Tolstoy.

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This case study describes how Jacobs Monarch, a coffee brand, increased engagement in Russia by encouraging people to be hospitable.

Case Study

This case study details how Ostashkov's Department of Housing, a local Russian recycling company, encouraged recycling by appealing to a major celebrity figure.

Case Study

This case study describes an e-mail campaign by IKEA Russia, the furniture retailer, that targeted people in the early consideration stage to drive them in store.

Case Study

This case study shows how Hasbro, a toy and games manufacturer, increased its board game sales in Russia by creating a TV program that showcased its portfolio of products.

Case Study

This case study discusses a campaign for arts and crafts toy Play Doh in Russia, which used product placement and online video to reach into a new category.

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This case study details how Informational Resistance, an NGO whose purpose is to disseminate messaging to disprove Russian propaganda that was stoking the conflict in Ukraine, and restore peace through a common ground of language, history, and culture.

Case Study

This case study explains how Royal Canin, a pet food brand, used emails as part of its loyalty programme to build its brand in Russia.

Case Study

This case study shows how Change One Life, a charitable foundation, increased Russia's adoption cases by using face-recognition and matching technology.

News

MOSCOW: Advertising expenditure in Russia slumped in 2015, with only internet spending bucking the general downward trend as the economy slowed, according to new figures.

Case Study

This case study explores how S7 airline launched an online booking engine with a simplified and intuitive design and visual language, reflecting the brand's maxim to 'chase happiness,' which achieved a 76% increase in online revenue.

Article

This brief article rounds up the international forecasts for 2016.