Get a demo Do I subscribe? News sign-up

Romania

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

46 results found
Sort by

Case Study

This case study shows how The National Institute for Blood Transfusions, a blood donations organisation, harvested concert goers' love for free tickets to increase blood donations in Romania.

Case Study

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

Case Study

This case study describes a campaign by the National Institute of Blood Transfusion in Romania which successfully increased blood donations among young people and first-time donors by partnering with a music festival.

Case Study

This case study shows how Domestos, number 1 brand in toilet care in Romania, addressed the public issue of schools hygiene around Romania and pushed for a positive change for the children's benefit.

Case Study

This case study describes how fast-food retailer McDonald's used real-time, kid-focused content, delivered via social media to connect with parents and build brand trust.

Case Study

This case study describes how Vodafone, the second-biggest telecom company in Romania, demonstrated its brand promise of 'better lives through digitisation' to become the best-perceived mobile brand and sell more smartphones than ever.

Case Study

This case study looks at a campaign from Vodafone, the international telco, in Romania that leveraged meaningfulness for the elderly in advertising 4G connectivity.

Case Study

This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

Case Study

This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.

Case Study

This case study describes how Vodafone in Romania re-established its brand leadership in the smartphone market.

Case Study

This case study describes how Romanian sports newspaper Gazeta Sporturilor ran a charity campaign which raised money without costs.

Case Study

This case study describes how Romanian online newspaper gandul.info (thought.info) ran a counter-campaign to Britain's "You won't like it here!" anti-immigration stance.

Case Study

This case study demonstrates how Antena 1, the Romanian TV broadcaster, raised awareness about blood shortages and increased donations.

Case Study

This case study explains how Romanian chocolate bar manufacturer ROM boosted summer sales with a campaign designed to end the confusion between Bucharest and Budapest.

Case Study

This case study explains how Romanian charitable foundation the Misai Nesu Foundation came up with a new way of persuading Romanians to donate to charity by encouraging football fans to donate on their way into matches.

Case Study

This case study describes how Vodafone Romania told the real-life story of Ghita, an ordinary Romanian shepherd, to improve its brand metrics.

Case Study

The case study describes how Corsodyl, (Paradontax in Romania) used a shocking campaign to promote its mouthwash and increase market penetration amongst women (35-55 years) in Romania and the UK.

Article

This paper reports on differences in attitudes and behaviours towards digital media in East and West Europe, based on a study of more than 6,000 consumers across six countries (UK, Spain, France, Germany, Romania and Russia).

Case Study

Paradontax, the GlaxoSmithKline-owned dental gum care brand, wanted to increase its share of the growing market for its product in Bulgaria, Croatia, Germany, Italy, Romania, Russia and Slovenia.

Case Study

Rather than offer a direct anti-smoking message, this campaign celebrates the ability of ex-smokers to stay away from tobacco.

Case Study

Brother, the printer manufacturer, needed to increase its retail distribution and grow its low level of brand awareness, especially in the UK, France and Germany.

Article

Romania's favourite chocolate bar, Rom, branded with the national flag was losing market share to US rival Snickers.

Case Study

Traditional Romanian chocolate bar ROM was in decline due to low national morale and the international aspirations of its key audience of 20 to 35-year-olds.

Case Study

Rom was a long-established Romanian chocolate bar brand that had fallen from market leadership to decline.

Case Study

The Body Shop, the cosmetics and personal care retailer, was well known for its pioneering campaigns for good causes.