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Case Study

This case study explores how Szlachetna Paczka, a charitable organisation campaigning against poverty, launched a campaign in Poland to raise awareness of poverty within the country.

Case Study

This case study shows how Cini Minis, a cereal brand, increased consumer engagement with Polish teenagers by mirroring one of the country's most popular shows.

Case Study

This case study describes how Wedel, a chocolate brand from Poland, increased its appeal to younger consumers by stepping outside the commercial break.

Research Paper

This paper examines how ING Bank in Poland built an internet banking system based on customers' needs, through a 'User Centered Design' methodology.

Case Study

This case study describes how Vype, the e-cigarette brand, launched in the UK, France, Italy, and Poland, by rejecting conventional vaping ads that replicated 20th century tobacco advertising.

Case Study

This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

News

WARSAW: Internet users across Central and Eastern Europe (CEE) regularly go online using smartphones and tablets while watching television, but advertisers in many markets are failing to take full advantage of this trend, according to a new report.

Case Study

This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.

Case Study

This case study describes how Nestle set out to increase sales of Kaktus Ice Cream in Poland by creating a communications platform called 'Republic of Cactus', which aimed to integrate the promotional activities across all channels.

Case Study

This case study describes a campaign by Nestle, the food and beverage company, to promote its Friskies pet food brand in Poland, largely through social media.

Case Study

This case study describes a social media campaign in Poland by Nestle, the coffee brand, which made use of content and competitions.

Case Study

This case study explains how Orange, the mobile network provider, launched a new low-cost mobile operator in Poland using social media.

Research Paper

This paper argues that traditional indicators of financial behaviour are flawed, and that in Eastern Europe, in particular reference to Poland, psychological factors are more important.

Research Paper

This study compares the effectiveness of tailored advertising in two European Union member states: a longstanding member with a long history of advertising, the Netherlands; and a new member with a shorter advertising tradition, Poland.

Research Paper

This paper discusses the role of research in generating insights that can be used to develop corporate social responsibility (CSR) campaigns, using the example of a campaign by Žywiec Group, the Heineken-owned Polish beer brewers.

Research Paper

This paper demonstrates how IKEA, the world's largest furniture retailer, evaluated the 2013 edition of its catalogue through Market Research Online Communities (MROCs) in Germany, Italy, Poland, US and China.

Research Paper

A new year and new methodologies.

Research Paper

This paper describes a project undertaken by telecoms firm T-Mobile, based around two events aimed at engaging consumers using pop culture using pop divas Katy Perry and Mariah Carey.

Case Study

This case study outlines the campaign by ASUS, the manufacturer of netbook PCs, to grow awareness of its brand and increase sales amongst PC users.

Case Study

Rather than offer a direct anti-smoking message, this campaign celebrates the ability of ex-smokers to stay away from tobacco.

Case Study

Brother, the printer manufacturer, needed to increase its retail distribution and grow its low level of brand awareness, especially in the UK, France and Germany.

Article

Two case studies from Kraft show how brands can dramatically increase awareness and engagement by improving people's wellbeing at a local level.

Research Paper

This article examines a research project conducted by TNS Poland on behalf of BAT Poland in summer 2011.

Research Paper

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market.

Research Paper

This paper considers methodological assumptions concerning customer satisfaction studies.