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Macedonia

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Case Study

This is the story of a how a single cohesive, fully-integrated campaign for T-Mobile successfully delivered both brand metrics and business objectives across the UK and five Eastern European markets.

Case Study

'Singalong', a brand-building campaign for T-Mobile, boosted brand approval in target markets by up to 17% and won a silver award at the 2010 Euro Effies.

Case Study

This is the story of a how one radically fresh, fully integrated campaign for Deutsche Telekom successfully delivered both brand metrics and business objectives across six very diverse European markets.

Research Paper

Case study describing how the mobile operator MobiMak, in the multicultural environment of Macedonia, has developed and re-branded itself from an inward-looking technology company into a consumer-centred, marketing-oriented one, as Macedonia itself has emerged into free-market capitalism.

Case Study

The challenge was to launch the Opel Meriva - a new small versatile monocab -whilst achieving the overall objectives for the Opel brand.