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Research Paper

This paper describes research by the Open Society Foundation (OSF), a global human rights organisation, into public opinion in Hungary during the refugee crisis of 2015, when the Hungarian government adopted a hard-line stance against refugees.

Case Study

This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

Case Study

This case study describes how the Hungarian Red Cross launched a campaign to recruit first-time blood donors among students and to raise awareness of the need for regular blood donations at Hungarian universities.

Case Study

This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.

Case Study

This case study describes how Cirko Film, a film company in Hungary, launched a mobile cinema to raise an audience for the film 'For Some Inexplicable Reason'.

Case Study

This case study describes how Vodafone, the mobile network provider, launched a new phone tariff in Europe to increase its revenue per user by talking about the emotional connection people have with their phone.

Case Study

This case study describes a local government campaign within a district of Budapest, the Hungarian capital, to reduce the amount of dog dirt on the streets and in parks.

Case Study

Brave Camp Foundation, a Hungarian charity that provides experience based therapy for children suffering from cancer and chronic diseases, wanted to increase the number of supporters and donations.

Case Study

Nissan, the automotive brand owner, wanted to grow in the small car segment with a new model, the Juke, whilst simultaneously maintaining sales of its Qashqai and Micra brands.

Case Study

Rather than offer a direct anti-smoking message, this campaign celebrates the ability of ex-smokers to stay away from tobacco.

Case Study

PACCAR Parts is a division of PACCAR and is responsible for the after-market parts supply of PACCAR truck brands (including DAF).

Case Study

Médiaunió is a Hungarian NGO that aims to influence public opinion on a variety of social matters. It wanted to launch a campaign focusing on the social integration of people living with disabilities aimed at Hungarians aged 15 and over.

Case Study

This is the story of a how a single cohesive, fully-integrated campaign for T-Mobile successfully delivered both brand metrics and business objectives across the UK and five Eastern European markets.

Case Study

'Singalong', a brand-building campaign for T-Mobile, boosted brand approval in target markets by up to 17% and won a silver award at the 2010 Euro Effies.

Case Study

As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.

Case Study

This campaign for Tefal for a range of diet food solutions - including a fryer, a steamer and a jam maker - boosted year-on-year sales from 100,000 products (2008) to 1.85m products (2009).

Case Study

This is the story of a how one radically fresh, fully integrated campaign for Deutsche Telekom successfully delivered both brand metrics and business objectives across six very diverse European markets.

Case Study

This campaign sought to encourage drivers in Budapest's Hillside District to slow down in order to make pedestrian crossings safer to use.

Case Study

"Click a Tree" was part of a broader campaign of the European Commission to gain public support for the EU’s progressive climate change policies.

Research Paper

The article describes a research project, conducted for a proposed TV comedy channel in Hungary, to understand humour and audience attitudes to it and to provide information to guide the launch and programming strategy.

Research Paper

This paper discusses the increasing importance of consumer driven touchpoints, which can help to drive innovation and product development.

Article

In August 2006, SPAR Hungary, part of the SPAR multi-national supermarket chain, prepared to launch its own-label bio-food range 'Natur Pur'.

Article

Pannon GSM is a leading telecommunications operator in Hungary, serving in excess of three million customers, and with a 34% market share of the market.

Research Paper

What increases our happiness? Does wealth make us less stressful and happier? Does stress make us unhappy? What is the relation between our material as well as psychological well-being on one hand and satisfaction with social conditions on the other? Are we satisfied malcontents? In other words, are we satisfied with personal life despite being dissatisfied with the conditions of our society? The analysis of comparative survey data from countries such as Hungary, Georgia, Poland and Ukraine helps answer these questions and better understand individuals' concern with themselves and with their society.

Case Study

This is a story about the power of focus. By refocusing on its core essence of the 'So effective, dentists recommend it' campaign, Sensodyne was able to not only beat off the threat of a major competitive launch, but also doubled its set objectives growing European sales by 20% and value market share by 1.1%.