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Case Study

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

Case Study

This case study shows how Lenovo, an electronics brand, successfully introduced its new mobile phone model in Czech Republic by creating a new art form.

Case Study

This case study explores how HORNBACH, a German DIY store, launched a campaign centred around the idea that everyone needs a place to retreat, which ran in Germany, Austria, Switzerland, the Netherlands, Sweden, the Czech Republic and Slovenia.

Article

This event report discusses how the Czech brewery, Plzeňský Prazdroj, found a gap in the otherwise saturated long drinks market, launching a cider to appeal to the fifth of drinkers who do not opt for beer.

Case Study

This case study details how Eeskomoravska Stavebni­ Spooitelna (EMSS), a Czech bank, raised interest and use of its loyalty program in the Czech Republic.

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This case study looks at how the sports retailer Intersport launched a campaign in the Czech Republic to attract amateur runners to the brand by giving discounts to those who ran in the shape of a logo and posted it on social media.

Case Study

This case study details how the Table Tennis Association of the Czech Republic increased awareness of the sport and grew its membership base.

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This case study describes how Ford, the car manufacturer, launched the new Ford Focus in the Czech Republic by selling the car emotionally, using knowledge of the Czech, self-deprecating sense of humour.

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This case study explores how SAS, a Czech data processing firm, found free media and regained market position, by crunching the data for serious news stories, making the company relevant again.

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This case study describes how Prague Pride, a LGBT festival, attracted public attention and increased attendance.

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This case study details how the Czech pharmacy Dr Max introduced a loyalty program that brings together prior medical information so that customers can receive personalised treatment and a smoother process.

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This case study describes how Czech retailer, Jedna Bedna, increased awareness of the shop by redesigning its stores.

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This case study describes a campaign by the People in Need NGO in the Czech Republic that encouraged people to buy 'a real gift' that could make people happy and save lives at the same time.

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This case study details how SkoFIN, the Czech financier of new cars, changed its name to Volkswagen Financial Services in line with the rest of Europe, without losing the typical amount of sales from a name change.

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This case study explains how Kofola, a cola drink brand, connected with young people in Slovakia and the Czech Republic through a series of online videos.

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This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

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This case study describes a campaign by the Czechoslovak cola drink Kofola to support sales of a new volume format and launch a new product for a digital native audience.

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This case describes how Vodafone encouraged parents to buy their children a mobile phone in the Czech Republic.

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This case study describes how ING Bank overcame lack of differentiation and poor interest rates for its ING Konto savings account in the Czech Republic.

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This case study demonstrates how Edenred, a company that provides prepaid corporate services, promoted its Ticket Junior product in the Czech Republic.

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This case study describes how Erste Corporate Banking (ECB) was launched as a new sub-brand to Ceska Sporitelna, the largest retail bank in the Czech market, with a long term content strategy.

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This case study explains how Microsoft, the technology company, used social media to increase awareness of its products in the Czech Republic.

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This case study describes how Nestlé promoted its 'Mini Me' Dolche Gusto coffee machine in the Czech Republic by staging a product 'kidnapping' and creating a game to save it on Facebook.

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This case study describes a B2B campaign by UPC, a communications services company (including internet and data storage), which is better known for its domestic services in the Czech Republic, and needed to increase consideration amongst businesses.

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This case study explains how civic association Roma Servis tackled xenophobia and negative perceptions of the Gypsy ethnic group in the Czech Republic.