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Armenia

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Research Paper

This paper describes a complex 5-country segmentation of the mobile telephony market on behalf of MTS, a leading global mobile phone provider.

Case Study

This campaign for ARARAT helped to differentiate the Armenian brandy brand from rivals by drawing on its cultural heritage, winning a silver award at the 2010 Euro Effies.

Research Paper

The paper describes the work that has been carried out with 7 year old children in Brazil, France, and Armenia.