SYDNEY: Cue Clothing, the fashion retailer, claims to be a leader in omnichannel shopping in Australia and New Zealand, thanks to its development of a unique retail ecosystem that caters not only to the needs of customers but also in-store staff.
BEIJING/SHANGHAI: It is only two years since Alibaba founder Jack Ma coined the term ‘New Retail’ to describe a future in which online, offline and logistics would merge to create a new retailing environment, and a number of leading ...
Brian Carruthers, Event Reports, MMA Forum London, June 2017
This event report explores how Royal Dutch Shell, the oil extraction and fuel business, integrates digital into its retail offerings, using it to make the forecourt experience both seamless and more valuable.
James Llewelyn, Admap, February 2017, pp. 10-12
This article considers how the omnishopper experience has meant that a smaller number of 'everything' retailers will dominate the commodity market, while consumers develop category-specific relationships with specialists.
Euromonitor Strategy Briefings, October 2016
This report examines omnichannel retail globally, including the opportunities and challenges facing retailers as they strive to offer an integrated customer experience across physical and digital platforms.
Tamara Belopopsky, Admap, October 2016, pp. 32-34
This article argues that marketers should not view e-commerce and brick-and-mortar as distinct and separate - using the example of US fashion retailer Kenneth Cole, it shows that consumers expect a seamless experience.
Lucie Greene, Admap, October 2016, pp. 21-23
This article outlines the development of both digital and physical retail towards a convergence of channels, where brands must have a presence everywhere that shoppers would wish to find their products.
MUMBAI: India's FMCG retailers are looking toward omnichannel to compete as online retailers gain market share on the subcontinent, but that will require better use of data, industry figures have said.
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.
Scott Symonds, Admap Magazine, October 2014
This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.