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Evolution of retail

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Article

Outlines the types of technologies available to shopper marketers and establishes a strategic framework by which third-party brands can enhance the effectiveness of their in-store marketing.

Article

Retailers attempting to keep up with the changing habits of shoppers face a new challenge in the shape of Gen Z, the first truly mobile-first generation.

Article

Rapid consumer adoption of voice-activated devices is changing again the way people shop for groceries, as it is simple to add items to their shopping basket as they think of them.

Article

Walgreens, the health and beauty retailer, is putting its brand at the heart of efforts to transform its wider business.

News

BEIJING/SHANGHAI: It is only two years since Alibaba founder Jack Ma coined the term ‘New Retail’ to describe a future in which online, offline and logistics would merge to create a new retailing environment, and a number of leading ...

Article

"Direct" brands, which sell products directly to consumers, are transforming various product categories and threaten to undermine the status of traditional market leaders.

News

SYDNEY: AuMake, a company that specialises in connecting Australian suppliers with Chinese consumers, has launched Australia’s first dedicated retail hub for ‘daigou’ shoppers.

Article

Outlines six ways to build a strong brand signature from owning the central character, as in Coca-Cola owning Christmas with the Coke Santa, to brand identity emblems like the Google Doodle and physical icons such as Apple’s glass staircases.

Article

Glossier, the beauty brand, has subverted norms in its category through both its digital-first approach and adopting a distinctive overarching philosophy.

Article

Examines the rise of the 21st century brand economy by looking at the history of supply chain dominance, changes in retail and the importance of first-party data.

News

SINGAPORE: Mobile commerce and in-store technology integration are two of the trends set to shape retail in Asia for 2018, as the region’s shoppers embrace shopping via smartphone.

Article

Outlines retail trends shaping Asia, including mobile shopping, in-store technology, and innovative shopping experiences, with a focus on China and Indonesia.

Article

Neiman Marcus, the high-end retailer, uses an Innovation Lab to make sure its brick-and-mortar stores provide engaging, innovative and useful digital experiences.

Article

Outlines six key global retail trends and explores their impact on the fast–changing Thai retail landscape.

News

NEW DELHI: FMCG brands in India are taking a keen interest in how local neighbourhood stores are starting to exploit technology in ways that enable them to rival modern trade and e-commerce.

Article

Dan Calladine, Head of Media Futures at Carat Global, discusses the major technology and media trends to prepare for in 2018 and the ways in which media use and consumption may shift.

News

LAS VEGAS: Brands seeking to connect with consumers across multiple touchpoints should consider exploring the potential of “d-commerce”, Carissa Ganelli, Chief Digital Officer at restaurant chain Subway, has argued.

Article

Subway, the sandwich chain, believes that "distributed commerce" could represent a powerful approach to driving sales in the future.

News

LAS VEGAS: Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.

Article

Toyota, the automaker, is attempting to transform the future of retail by making mobile commerce apply to actual stores, and not just devices.

News

HONG KONG: Macy’s, the iconic US bricks-and-mortar retailer, has taken a digital-first approach in its effort to crack the complicated China market by using innovative virtual reality and influencer strategies.

Article

Macy’s is one of the world’s most iconic traditional retail brands, but its push into the Chinese market required an entirely different approach with mobile, e-commerce and VR at the fore.

Article

This article explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

Article

Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.

News

BEST OF 2017: The world of retail is ever-changing as the sector reacts to shifts in consumer behaviour occasioned by new technologies while also exploring how it can harness such tech to its own ends.