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HANGZHOU/SINGAPORE: Alibaba, the Chinese ecommerce giant, has increased its stake in Southeast Asian retail platform Lazada from 51% to approximately 83%, with a payment of close to $1 billion.

News

CANNES/HANGZHOU: Alibaba, the Chinese e-commerce giant, wants to develop collaborative relationships with Western advertisers and believes its "Uni Marketing" framework provides the means to achieve this goal, the company's CMO has said.

Article

This event report outlines strategies that UK brands can adopt when seeking to enter the Chinese market.

News

SINGAPORE: Almost a third (30%) of e-commerce sales across Southeast Asia are the result of consumer journeys which begin on social media, such Facebook and Instagram, and end on messaging apps, such as WhatsApp, new data has shown.

News

NEW YORK: Eight in ten US consumers expect to be able to make a purchase directly from a brand, according to new research, emphasising the need for brands to offer a robust direct-to-consumer e-commerce experience as part of an overall digital ...

News

LONDON: Mobile is gaining top level support, with budgets increasing across EMEA, but measurement remains a problem for many marketers, according to a new survey by the MMA in collaboration with WARC.

Article

This article explores how brands can use the popularity of messaging apps and social media in Asia to drive more 'social commerce' sales.

Article

This report summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

News

KUALA LUMPUR: Malaysia's online retail market is forecast to grow 23% per year until 2021, largely down to electronics and media, according to a new report from management consultancy firm A.T.

Article

This article explores how China is emerging as a global leader in mobile marketing with integrated campaigns and mobile-first customer engagement via WeChat.

Article

This event report examines how Visa, a financial services company, has taken advantage of technological advances and changes in shopping behaviours to affect payments.

News

NEW DELHI: PaisaBazaar.com has utilised a three-plank content strategy in its rapid progress to become India's biggest marketplace for credit cards and loans.

News

BEIJING: Chinese e-commerce site JD.com has announced plans to build drones capable of carrying a one-tonne payload for long-distance deliveries.

Article

This article reveals how Argos, the UK retailer, emphasised its competitive advantage of same day delivery on over 20,000 products through a series of 80 targeted ads across TV, digital, social and in-store.

Article

This article outlines how Alibaba has created an integrated data ecosystem across its various properties to supercharge its e-commerce offering and boost offline conversions.

Research Paper

This report summarises the findings of WARC's latest mobile marketing survey, conducted across North America on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

News

PARIS: LVMH, the world's biggest luxury group, is planning to debut a new multi-brand e-commerce platform as early as June and the company's chief digital officer is confident it will have an edge in an already crowded online market.

News

SEOUL: Online shopping is growing fast in Korea, with mobile now accounting for well over half of all sales value, new figures show.

Article

This article outlines how Mondelez is crafting its marketing strategy for Tier 3 and Tier 4 cities in China to grow established brands such as Oreo, and new chewing gum brand Stride.

News

SINGAPORE: The uptake of e-commerce across Southeast Asia has been hampered by many people not having bank accounts, but Garena Group is bypassing that restriction by enabling the unbanked to make digital payments.

News

LONDON: John Lewis has become feted for its Christmas advertising campaigns but the retailer has also observed that the festive period signals longer term shifts in behaviour, including increased use of smartphones for shopping online.

Article

This event report analyses customers’ journeys in relation to John Lewis and the use and purchase of technology such as smartphones and tablets.

News

SINGAPORE: Retailers in Southeast Asia who are not up to speed with their cross-device measurement risk miscalculating key metrics and return on investment for up to 41% of their online transactions, a new study has revealed.

Research Paper

This paper describes research for Pernod Ricard, the alcoholic drinks company, investigating Colombian consumers' online path to purchase of liquor and spirits brands.

News

SINGAPORE: Lazada, the Southeast Asian e-commerce business, is teaming up with FMCG giant Unilever to build an "end-to-end alliance" in the region.