Lazada, the e-commerce site that is majority owned by Alibaba of China, has announced that it is adding fresh groceries to its product range as it seeks to become Southeast Asia’s “biggest e-commerce ecosystem”.
The banning of a Christmas TV ad for retailer Iceland highlights contradictions at the heart of the UK's political ad regulations – rules, argues politicaladvertising.co.uk’s Benedict Pringle, that were made for a more limited media world and which need updating.
MMA Smarties, Silver, South Africa, 2018
ShopRite, a food retailer, and Checkers, an FMCG retailer, partnered to launch a mobile entry-system for their daily competitions, which led to 31 million valid entries in this South Africa-based campaign.
Social media has been a part of media plans for a long time, but accurately measuring how it affects not only the overall communications effectiveness but the bottom line has proved extremely difficult.
European Association of Communications Agencies, Finalist, 2018
Edeka, a German supermarket chain, triggered a huge, international press echo, engagement and awareness when it removed all the non-German products from a supermarket to demonstrate the loss when national diversity is missing.
Lars Samuelsen and Patrick Poulsen, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018
Fleggaard, a Danish supermarket chain convinced the Danish public to shop across the border in Germany by showing them the price difference between shopping in Fleggaard compared with other Danish supermarkets.
Simon Gregory and James Parnum, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018
Tesco, a supermarket chain, increased customer's perception of the brand as helpful and good quality in the UK by reconnecting with its Every Little Helps message through TVCs that showed its helpful initiatives.
Darren Hawkins and Jamie Peate, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2018
Aldi, a value supermarket, persuaded British shoppers to visit more often by reappraising Aldi as a credible store for top-up shopping and raising overall shopper frequency from 19.1 to 19.8 visits per year.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.