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Case Study

Fast food company McDonald's promoted, through locally relevant products, its breakfast offering in the traditional market of Taiwan.

Case Study

Fast food giant McDonald's captured the hearts of South African consumers by reintroducing the much-loved Big Tasty burger.

News

LONDON: Burger King, the fast-food chain, is looking at new ways to use digital out of home, following a recent London campaign that drove footfall across the day by varying the creative on selected digital panels.

Article

Digital out of home offers new opportunities for creativity but at the start of 2017 few brands had exploited these; by the end of the year a Burger King campaign showed what was possible.

News

SHANGHAI: Brands in China should aim for conspicuous consumption in public, with the product or brand logo itself working to aid the consumer in building their social status, according to a China marketing expert.

News

SHANGHAI: Starbucks, the US coffee shop chain, has opened a vast new megastore in Shanghai, which includes a range of added features designed to appeal to Chinese consumers, such as an upmarket bakery and augmented reality experiences.

Case Study

Pizza Hut, a US pizza delivery company, used a strategic partnership with the National Collegiate Athletic Association and a specially created sneaker to reposition itself as the 'easy' pizza option.

Case Study

Subway, a fast food restaurant, used app-based technology to encourage consumers in the UK to form 'Subsquads', bringing groups of consumers into store.

Article

Foodpanda, one of Asia’s largest food delivery companies, considers customer experience to be a brand touchpoint, with reliability a core focus.

Case Study

US restaurant Noodles & Company's CMO provided a methodology that accurately measured media incremental impact in driving sales.

Case Study

To maintain competitive advantages, fast food McDonald's promoted McDelivery in Singapore in partnership with Google.

Case Study

After the launch of its delivery service in South Africa, McDonald's maximised its delivery operations collaborating with Google Search.

Case Study

To drive relevance and sales in Spain, fast food McDonald's redesigned its app around its loyalty program My McDonald's.

Case Study

Fast food chain McDonald's revitalised its yearly Monopoly contest in the UK market.

Case Study

Rock Bottom Restaurant & Brewery increased the number of clients in their home base of Denver Colorado utilizing Waze.

Case Study

McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

News

ORLANDO, FL: Kentucky Fried Chicken, the quick-service restaurant chain, has enjoyed a consistent pattern of growth having reinvigorated the brand, and returned Colonel Sanders, its iconic founder, to the core of its messaging.

Article

Kentucky Fried Chicken, the quick-service chain, successfully reinvented its brand after a period of decline.

Case Study

Dominos, a large US pizza chain, used a mix of digital and traditional media platforms to create brand value with its 'Dominos Wedding Registry' campaign.

Article

Pizza Hut sought to refresh its brand in 50 vastly different Indonesian cities by employing ethnographic research and developing 'city personas' for segmentation.

Case Study

KFC, the fast-food chain, used two music videos with a message that resonated with its Thai Generation Y target and its own brand essence to improve its brand scores.

Case Study

Fast-food brand McDonald's used a multichannel approach to reconnect with young adults in Hong Kong, by offering a nostalgia trip.

Case Study

McDonald's, the fast food chain, increased sales of its breakfast products in Taiwan by using interactive outdoor and a play on words.

Case Study

Fast-food brand KFC used TV, PR and social media to launch its new value meal and break McDonald's stranglehold on the market in India.

Case Study

McDonald's, the fast food chain, found a niche 'hunger' to serve in Taiwan by targeting live webcast viewers when it launched a new menu.