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News

COSTA MESA, CA: Customer satisfaction in the $360bn US home improvement market is driven by three factors which have significant impact on repurchase and recommendation, according to a new study.

Case Study

This case study explores how HORNBACH, a German DIY store, launched a campaign centred around the idea that everyone needs a place to retreat, which ran in Germany, Austria, Switzerland, the Netherlands, Sweden, the Czech Republic and Slovenia.

Case Study

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

Case Study

This case study explores how HORNBACH, a German DIY store, launched a national campaign in Germany and Austria, to represent male bald patches as a crown of glory and symbol of masculinity.

Research Paper

This paper examines how Chervon, a Chinese tools and power equipment manufacturer, has made use of integrated methodologies in expanding its presence in the North American market from China.

Case Study

This case study details how Officeworks, an office supplies company, increased sales during the back to school period in the Australian market.

Case Study

This case study shows how Officeworks, Australia's largest office products retailer, took a combined approach to sales activation and brand building to increase its sales and brand awareness.

Case Study

This case study demonstrates how Daintree Paper, a stationery shop in Dublin, Ireland, turned around its fortune with just one smart, low budget campaign.

Article

This event report outlines how Home Depot, the home-improvement chain, is seeking to optimise the digital experience.

Case Study

This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.

Case Study

This case study shows how Lowe's, the American home-improvement retailer engaged new millennial customers with relevant content on relevant digital media.

Case Study

This case study details a campaign by Lowe's, the American home-improvement retailer, to engage millennials with 6-second how-to videos hosted by Vine.

Case Study

This case study demonstrates how Lowe's, a home improvement chain in the US, developed a new utility for a burgeoning social media platform to drive engagement with millennials.

Case Study

This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.

Article

This event report shows how BEHR used qualitative research to gain a deeper insight into the emotions which consumers attach to colour, and thus refine the brand strategy for its paints and stains.

Case Study

This case study demonstrates how Sherwin-Williams, the US paint retailer, used a combination of traditional media and a browser-based app to grow consideration and sales growth.

Research Paper

This paper examines the reasons and consequences of the Maker Movement, a trend or revival of classic DIY, by looking at its social, economic and market nature and impacts.

Case Study

This case study describes how Benjamin Moore, a paint brand in Canada and the US, used its position as a competitor to brands with bigger budgets to reinvigorate its sales.

Case Study

This case study demonstrates how Lowe's, a home improvement chain in the US, developed a new utility for a burgeoning social media platform to drive engagement with millennials.

Article

This event report shows how The Martin Agency helped create an innovative brand extension for Benjamin Moore paint.

Case Study

This case study describes how Benjamin Moore, a premium paint brand in the US, launched a paint range to make the most of the brand's sponsorship of the Red Sox baseball team.

Case Study

This case study describes how Benjamin Moore, a paint company in the USA, creatively targeted hard-to-reach contractors with branded content to launch their professional paint range Ultra Spec 500 and more than double expected sales.

Article

This article discusses how Do-it-Yourselfers form a complex and growing group of consumers in the US – that can be used to empower brands.

News

AUSTIN, TX: Office Depot, the retail group, believes augmented reality (AR) could serve a variety of purposes when it comes to engaging consumers and making products increasingly interactive.

Research Paper

This paper explains how AOL, the mass media corporation, created a four phase research methodology to understand the needs of the people who consumed its online content, and improve its content strategy.